Skip to content
‹ Back to IndustriesEducation Technology

How a Utah Incubator is Helping to Solve Education’s Tech Needs

The world of EdTech is exploding as the demand rises due to COVID. However, taking a curriculum from in-person to online isn’t as easy as turning on a webcam. It requires sophisticated tools that serve outcomes, but most of these platforms don’t live up to the hype. Evidence-based product design and development are bridging…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The world of EdTech is exploding as the demand rises due to COVID. However, taking a curriculum from in-person to online isn’t as easy as turning on a webcam. It requires sophisticated tools that serve outcomes, but most of these platforms don’t live up to the hype. Evidence-based product design and development are bridging the gap, and EdTech expert Lisa Ferrara, Senior Program Manager at WGU Labs, shared her insights.

WGU Labs invents, builds, and invests in EdTech solutions with startups, applying learning science, social psychology, and research. “One of the challenges still is higher learning aligning with career goals. Students now demand that a degree get them employed. It’s time to reconsider the value of programs to students and employers.,” Ferrara noted.

Another challenge is faculty readiness. “Institutions need to adopt and define an Edtech evaluation process, starting with desired outcomes for the learner. Faculty readiness is a focus for WGU Labs. It’s a long process to adapt. Leveraging models for adapting online teaching methodologies is a way to evolve,” Ferrara said.

What makes an EdTech solution a good fit? One way is through research, yet there’s not an abundance out there. Ferrara pointed to The Hechinger Report, which showed that the boasts of these companies are just that. “Most of the solutions weren’t validating, or the results weren’t replicable. The development of the products wasn’t evidence-based, which is the approach we take. We use pilot programs, feedback, and data to get startups to a viable product,” she stated.

WGU Labs works with startups using evidence-based methods. “It starts with: does the product solve a specific need in the market? Is it evidence-based? What backs it up? These are the questions that matter,” Ferrara remarked.

Looking to the future, Ferrara believes evidence-based product design is the best path to meeting learner, faculty, and employer needs.

Stay Tuned for a New Episode Every Monday and Thursday!

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

From AI Governance to Guardrails with Hood College's April Boulton

From AI Governance to Guardrails with Hood College's April Boulton

Hood College built an AI task force that intentionally included skeptics alongside early adopters, producing a two-layer policy with campus guardrails and room for discipline- and unit-specific rules. The policy restricts sensitive data and student work to vetted, licensed tools, while assessment guidance varies by discipline through workshops, and Hood is not using AI detection software.

  • 01Task force co-chairs actively recruited faculty skeptics—including an ethics critic and a tech educator—to sit alongside enthusiasts; the resulting friction shaped discussions on syllabus rules and assessment.
  • 02Campus environmental scan showed over 40% faculty and staff participation, with respondents requesting clear policy plus discipline flexibility rather than either a college-wide ban or a free-for-all.
  • 03Hood’s two-layer policy limits sensitive data and student work to college-vetted, licensed tools, and professional development reinforces the approved-tools list.

Nov 5, 2026

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, a browser-based engineering and robotics platform for grades 3 to 8, raised a $500,000 seed round led by Inflection Point Ventures. Its 5,200-plus US schools came largely through teacher sign-ups.

  • 01Listed project run times range from 2 hours to 4.5 hours, so the schedule a STEM coordinator plans around depends on which project is picked, not the 2–3 hour headline.

Nov 3, 2026

Ball State's 36 new Corsair PCs are built for esports and creative software

Ball State's 36 new Corsair PCs are built for esports and creative software

Corsair supplied Ball State University's Esports Center with 36 PCs, each with an Nvidia GeForce RTX 5070 Ti graphics card, 64 GB of memory and a 320 Hz display. The spec serves two kinds of users. Memory sized for Maya and Unreal Engine sits beside displays built for competitive play. Ball State says the upgrade gives students access to technology used in media production, animation and game development.

  • 01For a shared esports and media lab, let the heaviest course software set memory, and esports needs set the display and GPU.
  • 02Ball State expects its largest esports participation in 2026-27 since the program’s first year, and that count is the next test of demand.

Oct 31, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512