Why Teaching Graphic Design Means Constantly Learning

Technology has driven change in just about every industry. Often this is associated with the acceleration of process and production, but the design world is also being shaped by these tools every day.

Art and design are creative and unique to individuals, but programs like photoshop are becoming ingrained in the minds of today’s art students. Bill Ward, Lead Instructor of Graphic Design and Web at the Art Institute of Dallas, wrestles with the changing design landscape daily with his pupils.

“That is a huge challenge for students, they think the tool is the creativity and that is not correct,” Ward said. “Tools are the tools, but again, the ideas are the commerce in this life. So, we spend a lot of time focusing on ideas.”

Ward spent several years at design firms of different sizes before transitioning back into the world of academics as a professor.

To stay out in front of these changing technologies and trends, Ward brings current industry professionals into his classroom to prepare his students for life beyond the classroom.

Technological integration into design will only become more prevalent, and Ward is excited about what that means for the future of the industry. However, even in this era of rapid change in the design industry, he leaves his students with timeless advice.

“You have to listen. You have to sort of put your expectations to the side and listen to what the industry needs, and then you deliver on that. If you have a special skill or talent that you can introduce, that’s so much better,” Ward said.

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