Articles by tag: graphic design
Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field […]
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Engineering & Construction
Understanding Marketing’s Critical Role In The Automation Age
It doesn’t matter how innovative your product is if your potential customers don’t know about it or understand why they should buy it. Johnny Tyler, Marketing and Design Specialist at Arc Specialties, has seen many companies adopt an unambitious marketing strategy – or, worse, not even draw out a strategy at all – rather […]
Education & EdTech
Online Learning Minute: Elevating Your Graphic Design Skills with Behance
On this episode of MarketScale’s Online Learning Minute, host Brian Runo explores how even free courses, particularly in the area of graphic design, can deliver tremendous value. “[Graphic design] is one of the fields where there’s always something new to learn, and it’s also one of the fields where the majority of work can […]
Discover the Truth
Discover the Truth: Miguel Ardito’s Passion for Detecting with Garrett Metal Detectors
Before working for Garrett Metal Detectors, Miguel Ardito did not realize that people metal detected as a hobby. Miguel is a jack of all trades at Garrett Metal Detectors – he’s a graphic designer, photographer and videographer for the company. However, he now understands why metal detecting is such a tight-knit community. Miguel said […]
Education & EdTech
Why Teaching Graphic Design Means Constantly Learning
Technology has driven change in just about every industry. Often this is associated with the acceleration of process and production, but the design world is also being shaped by these tools every day. Art and design are creative and unique to individuals, but programs like photoshop are becoming ingrained in the minds of today’s […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]