Articles by tag: graphic design

How Digital Signage Can Elevate Experiential Design

Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But Read more

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Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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How Digital Signage Can Elevate Experiential Design
July 19, 2021

Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field […]

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Understanding Marketing’s Critical Role In The Automation Age
October 21, 2020

It doesn’t matter how innovative your product is if your potential customers don’t know about it or understand why they should buy it. Johnny Tyler, Marketing and Design Specialist at Arc Specialties, has seen many companies adopt an unambitious marketing strategy – or, worse, not even draw out a strategy at all – rather […]

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Online Learning Minute: Elevating Your Graphic Design Skills with Behance
May 21, 2020

On this episode of MarketScale’s Online Learning Minute, host Brian Runo explores how even free courses, particularly in the area of graphic design, can deliver tremendous value. “[Graphic design] is one of the fields where there’s always something new to learn, and it’s also one of the fields where the majority of work can […]

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Discover the Truth: Miguel Ardito’s Passion for Detecting with Garrett Metal Detectors
March 10, 2020

Before working for Garrett Metal Detectors, Miguel Ardito did not realize that people metal detected as a hobby. Miguel is a jack of all trades at Garrett Metal Detectors – he’s a graphic designer, photographer and videographer for the company. However, he now understands why metal detecting is such a tight-knit community. Miguel said […]

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Why Teaching Graphic Design Means Constantly Learning
July 22, 2019

Technology has driven change in just about every industry. Often this is associated with the acceleration of process and production, but the design world is also being shaped by these tools every day. Art and design are creative and unique to individuals, but programs like photoshop are becoming ingrained in the minds of today’s […]

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