Is the Shift Back to Contractors a Positive for Home Improvement Stores?

During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat up that time spent at home.

Now, with the world reopening and building material prices skyrocketing, these stores are shifting back to an approach targeting home building professionals, contractors and repair experts in the hope that it will drive new growth spurred by a legacy audience.

So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract that business? To find out, Voice of B2B Daniel Litwin invited Spartan Media Founder and CEO Jeremy Knauff to this episode of MarketScale’s B2B Today.

Knauff has an extensive background in construction, making him an ideal source for insights and forecasts about the state of the home improvement industry through the rest of 2021 and beyond.

“What I do see [now that people can get back to experiences outside the home] is a huge trend of people going the professional route rather than taking the DIY approach,” Knauff said.

“I’m seeing a lot of pickup in the marketing that contractors of all sizes are doing. … The activity is not only here for now, but it’s going to be here for the long time.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

tech talent
The DisruptED World of Tech Talent with TEKsystems: Future-Proofing the Workforce Through Inclusive Hiring and Non-Traditional Education
June 27, 2025

In a workforce reshaped by automation, accelerated AI adoption, and persistent labor shortages, the demand for skilled tech talent has never been more urgent—or more difficult to meet. The traditional pipelines, namely college degrees and four-year institutions, are no longer producing enough candidates to meet the explosive growth in tech roles. With tech jobs…

Read More
school event
Smart Safety: How Technology is Transforming School Event Security
June 27, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso talks with TJ Markland, General Manager of Payments at Raptor Technologies, to discuss the often-overlooked safety challenges of school events—from daytime assemblies to Friday night football. As schools work to balance hospitality…

Read More
Stephanie Tsales of Instride
Disrupting Higher Ed Through Career Alignment with Stephanie Tsales at Instride
June 27, 2025

The labor market is evolving quickly and traditional higher education faces increasing pressure to demonstrate real-world value. According to Strada Education Network, just 63 percent of college graduates feel their education was worth the cost. With shifting learner expectations and growing employer demand for work-ready skills, universities and employers are confronting a critical question:…

Read More
disability inclusion
Passion, Pause, and Disability Inclusion: Building Equity Through Self-Aware Leadership
June 26, 2025

Beth Sirull, President and CEO of the National Organization on Disability, joins Jason Winningham on PQ: Conversations that Build Equity to share a powerful career journey shaped by a passion for social enterprise, economic equity, and disability inclusion. From her early work in community finance to leading a national nonprofit, Beth reveals how she’s built…

Read More