How Can Cross-Functional Partnerships Provide Value in B2B?

 

Host Tyler Kern was joined by Andrew Haring, VP, Business Development for the National Glass Association, Scott Rowe, Principal at Rowe Fenestration and Lindsey Parker, Rowe Fenestration’s Marketing Director to tackle a big question – how can cross-functional partnerships provide value for B2B companies and industries?

In particular, the quartet examined how Rowe Fenestration, which offers product selection, design support and more to major players in the glass industry, and the NGA have seen immediate benefits from a mutually beneficial partnership.

Parker highlighted the educational, resource-based aspect of the collaboration, adding that being able to share the deep library of resources at the disposal of the NGA with Rowe’s customers has brought incredible value and reach for both parties.

“That is part of our relationship with the National Glass Association – to bring to our audiences, and those that we interact with daily, resources they may not know about,” she said.

This symbiotic nature is a key aspect of taking advantage of any cross-functional partnership in the B2B space – if there’s an opportunity for two parties to come together and facilitate an exchange of ideas, resources, value and more, it is often a win-win for both organizations.

Kern and his guests also touched on NGA’s GlassBuild Ambassador Program established in 2019, and last year’s GlassBuild Conference, a valuable event that provides key collaboration opportunities, as Rowe Fenestration and the NGA explore their strategic partnership.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More
next chapter
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
March 28, 2024

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the […]

Read More
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
March 28, 2024

As the logistics and material handling sectors pivot towards recovery and innovation, MODEX 2024 emerges as the crucible of transformation. With an attendance spike reminiscent of pre-pandemic vigor—up by 30%—the event has become the epicenter of technological showcases, signaling a new chapter for industry efficiencies. The stakes? A competitive edge in an industry where, […]

Read More
IWCE 2024
Icom Hits Orlando for the International Wireless Communications Expo (IWCE 2024)
March 28, 2024

Icom America’s Jon Paul Beauchamp was in Orlando, Florida for IWCE 24, the International Wireless Communications Expo. Beauchamp sent greetings from Icom’s Booth, #805. Catch all of the highlights at Icom America.

Read More