Shaping the Future of Optics and Photonics: ZYGO Unveils Bold Rebranding Signifying Commitment to Innovation and Customer Success

Talk to me about the rebranding process going on with Zygo right now. You know, Zygo's been a cornerstone for the optics and photonics industry for fifty years. We wanted to to kinda make it a little fresh bring it back to the forefront and and put a new spin on it. It's been quite a while. Since we really addressed our brand. Yeah. It's it was it was a big decision. I must admit. We've had a very inizable, you know, logo and position in the marketplace for a very long time. And I think it was about time for us to kind of reflect on to the past and also start visualizing where we wanna be in the future first put together an internal team that consisted of our marketing groups, some executives, but also some key employees from all international regions, so we got all kinds of input from around the globe. Yeah. It was really establishing the account values that we wanted to take forward. We had a very small group about, you know, on this rebrand topic, but really took a lot of good. Oh, boy. So the saying discussion. An often passionate discussion. We had so many passionate people on board. And then the team got together and said this is great, but what do we want Zygo to mean to our customers and employees and our suppliers in the future. The four words that we selected in the end, which was curious, collaborative, persistent, and confident. A lot of our customers trying to do very difficult things, whether it's, you know, space exploration, fusion energy, all other kinds of big science where where there are kind of big problems to solve. Right? So So Zygo man make manufacturers instruments, so it is to measure something. For a customer, what they want is confidence. Right? They purchase our product, so they have confidence in what they do. Customers expect to have easier access to information, more assistance, more concern and empathy from a supplier as to how am I how are you helping me solve my problems? And how are you helping me do my job better? So there's a lot more collaboration, a lot more interaction. So I Go has always been like that, but we've never really marketed or branded ourselves like that. How do you think the future will look for Zygo? Yes. So I think the the the most important takeaway is the the reliability and and confidence that we've demonstrated and built with our customers. So they trust our solutions. They trust our our confidence in delivering that solutions to them. All through the product development process, we're interacting with key customers showing them our ideas, are we going in the right direction? Or I had we made a mistake or a false assumption that we need to fix. So really, it's it's it's more than a transaction. It's like you know, how do we help you become successful? Yeah. I mean, it's hugely important that I think the biggest thing for me when customers are dealing with us is they trust us. We we wanna solve the tough problems, and we've got the expertise to do that. They trust that we will enable them to develop products and deliver products to their customers or the highest quality we're making the future happen. It seemed like the really good time to reintroduce ourselves. I think that that that was pretty good.