Shining a Spotlight on Pipe Fusion

Jeff Turner, Sales Channel Manager for McElroy, and Ryan Ethier, creator of the Facebook group Gods of Fusion and Western Canada Utility Sales Manager at ISCO-AH McElroy, joined host Tyler Kern for the first episode of Connections, a new podcast series by McElroy.

This series is dedicated to the pipe fusion industry. McElroy, an industry leader in pipe fusion since 1967, uses thermoplastic piping in all types of infrastructure projects and applications. Turner and Ethier provided their insights on what McElroy does and what this series is all about.

While 2020 proved to be a challenge for McElroy, like it was for many areas of business, they weathered the storm by finding new opportunities to reach customers through online training, something so successful they will be continuing with this through 2021.

Turner said there is a lot to look forward to.

“One thing 2020 taught us was we were able to expedite the production of some of our online courses for operator qualification. You can do some things before arriving at a location to get your qualified operator hands-on experience that you can do online,” he said. “That allowed us to expedite that process not only for the PE side but also for the polypropylene side. And, of course, we’re also adding our podcast to the mix. So, it’s an exciting time for us to be informative and to talk to people and educate them.”

Knowledge exchange is an important part of the pipe fusion industry, and learning and sharing information with others fuels Turner and Ethier’s passions.

Ethier created Gods of Fusion to help share his passion with like-minded folks.

“The pipe fusion industry is not just an industry; it’s like a big family,” Ethier said. “The other passion I have for it (pipe fusion) is we’re installing something in municipalities, in mines, aquaculture, agriculture, and all kinds of infrastructure that doesn’t leak. It’s a great product for everybody.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More