Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

On-Prem or Cloud? Either Way, Data Center Compute Demands Necessitate the Need for AI Accelerators

As AI workloads grow in complexity and scale, businesses face critical decisions about whether to run infrastructure on-premises or in the cloud. Either path now demands AI accelerators — specialized hardware such as GPUs and NPUs — to meet the compute requirements that traditional data center architectures cannot handle alone. The article examines how this shift is forcing organizations to rethink their infrastructure strategies from the ground up.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Experts Talk on MarketScale.

By Mark Beccue · Ai AcceleratorsData Center ComputeData CentersExperts Talk
Share

Key takeaways

01

AI workloads are outpacing what conventional data center compute can deliver, making AI accelerators a necessity rather than an option.

02

The on-prem vs. cloud debate is no longer just about cost or control — it now hinges on access to specialized AI compute hardware.

03

Organizations must proactively reassess their infrastructure roadmaps to align with the realities of accelerated AI computing demands.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

With the increasing demand for powerful data center compute capabilities, data centers are at the forefront of driving the need, development, and purchase of AI accelerators. This surge is influenced by the expanding role of AI in business operations, creating a critical demand for advanced hardware solutions.

Data centers are at the forefront of driving the need, development, and purchase of AI accelerators.

How are data centers shaping the landscape of AI compute, and what strategic decisions should businesses consider in this evolving environment?

In a recent Experts Talk roundtable discussion, Mark Beccue, a top AI market research analyst, expanded on the nuances of data center compute and the pivotal role of AI accelerators. His expert analysis offers valuable insights into the current trends and strategic considerations for enterprises navigating this complex terrain.

Main Takeaways from Mark Beccue's Analysis:

  • Data Center Compute: Heavy computational loads handled by data centers fall into two categories: on-premises (on-prem) and cloud-based solutions
  • Enterprise Decisions: Enterprises must choose between investing in on-prem data centers or leveraging cloud services from providers like Amazon, Azure, and Google
  • Pros and Cons: Cloud services offer quick deployment and scalability, but data security remains a significant concern for many companies
  • Market Trends: The limited availability of compute resources in the market drives strategic decisions about whether to build on-prem from scratch or rely on cloud services
  • Strategic Considerations: Enterprises need to weigh the benefits of speed and scale against the challenges of data security and management when choosing their AI infrastructure

For a more in-depth discussion, view the complete roundtable conversation.

Video TranscriptExpand ↓

A little bit is, I'm gonna focus back on what's called data center, you know, compute. So that's the really heavy load computes. What you have is cloud versus on prem. And, so you have a lot of enterprises that have their own data centers, and they they call that on prem. And they and so you ask where these things get bought. The those all of these sophisticated accelerators get bought in the data centers either on prem, so that's an enterprise buying it themselves, or by the cloud players being, you know, the Amazons, the, Azures, you know, Google, and those types of things. And what there's a debate, I guess. You know, you can say, it's not a real great time to start building your on prem if you wanna start from scratch. But, you know, compute is a a a narrow it's a limited commodity right now, I think, we're seeing in the marketplace. So a lot of enterprises are making decisions. If they don't have on prem, they're everybody's thinking about the cloud. Is this a good idea or not? You know, there are pros and cons to those things. The pros being you're up and running much quicker. There's some scale to that. The cons being, you know, how you handle your data. Security is always an issue for lots of companies, but that's where I would say is kinda one of the bigger challenges around what we're talking about.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Mark Beccue
Mark BeccueResearch Director

Mark Beccue is a veteran market research analyst with more than 25 years of experience in market research and business strategy. Mark is one of a handful of pioneering analysts who began to focus on AI market research in 2015. Today with Futurum Group and previously as a principal analyst within the AI practice area at Omdia and Tractica, he has advised clients and provided them with syndicated and custom qualitative AI research services. His expertise in AI use cases, applications and software, natural language AI and broader trends surrounding AI market adoption have made him a well-known and sought after speaker, panel moderator, conference chair and media resource within the AI business community. He has served in those roles for events including the AI Summits in London, Singapore, New York and Silicon Valley, IOT World, Smart Home Summit, UX Next and Telco AI Europe. Prior to joining Tractica, Mark was an independent market research analyst focused on emerging technologies. Before going independent, Mark served as in house market intelligence analyst for Syniverse, where he helped guide overall business and product line strategies. For 4 years Mark worked as a Senior Analyst for ABI Research, a global technology research firm, focusing on mobile consumer services. Prior to ABI, Mark worked for 10 years for Syniverse in product management, greenhouse innovation and marketing. Specialties: AI B2B and B2C market intelligence, analysis and insights. Natural Language AI. Operationalizing AI in the Enterprise. AI market adoption trends and issues. Strengths - AI and other technical market analysis designed for business readers, writing, thought leadership, forecasting, market sizing

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno launched the $1,499 DAV-03SBL for Intel SDM-L displays and projectors, per rAVe [PUBS]. It puts the endpoint inside the display. That cuts edge boxes but makes switching, power, and device management decide the outcome.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (as specified by Adtechno via rAVe [PUBS]) makes uplink planning and multicast policy more important than HDMI extenders in many builds.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Pre-show coverage of IBC2026, held September 11-14 in Amsterdam, shows several vendors including Telestream, PlayBox Neo and Zixi framing announcements around workflow orchestration and hybrid transport reliability rather than single products. Separately, NewscastStudio reported EverPass expanded its Netflix-linked deal to distribute the full NFL slate to bars and restaurants.

  • 01Telestream, PlayBox Neo, and Zixi are leading with orchestration and resilience messaging ahead of IBC2026 in Amsterdam, September 11-14.
  • 02Verify orchestration and resilience claims through vendor documentation, reference calls, and hands-on evaluation before committing to platforms.
  • 03Request documented API boundaries, interoperability testing evidence, and failure detection demonstrations rather than relying on marketing descriptions.

Sep 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

Mark Beccue
Mark Beccue

Principal Analyst, AI and Natural Language Technology

Mark Beccue is a principal analyst specializing in AI and natural language technology, tracking market developments across enterprise AI adoption, conversational AI, and emerging compute infrastructure. He contributes research and commentary to industry publications and analyst platforms. His work focuses on helping organizations understand the practical implications of AI on their technology strategies.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512