• marketscale logo
Search
Search

More results...

Exact matches only
FILTER BY
Select all
Posts
Pages
POSTS
Select all
Architecture & Design
Articles
Podcasts
Videos
Building Management
Articles
Podcasts
Videos
Business Services
Articles
Podcasts
Videos
Company News
Education Technology
Articles
Podcasts
Videos
Energy
Articles
Podcasts
Videos
Engineering & Construction
Articles
Podcasts
Videos
Food & Beverage
Articles
Podcasts
Videos
Healthcare
Articles
Podcasts
Videos
Hospitality
Articles
Podcasts
Videos
Industrial IoT
Articles
Podcasts
Videos
Live Events
MarketScale Creates
Articles
Podcasts
Videos
Original Series
Behind the Screens
Made in America
MarketScale Mornings
Run the Pass
Say Yes To Travel
The Install
Podcast Network
& Rides
A Look Through the Lens with SiOnyx
A Move in the Light Direction
Advanced Automation
AirIQ with Field Controls
AliTalks by AliMed
All Things Composites
Around the Table
Backstage Pass with Alford Media
Beyond Technology: The Experience Podcast
Beyond the Concept
Bose Church Podcast
Bricks and Clicks
Build For Impact
Building a Better Bond by Fibrebond
Business Casual
Cashing-In with Tidel
Champions of Care
CineCast: A Cinedeck Podcast
ClearTalk
Closing the Books
Collaborative Tech Talk
Conversation from The EDGE with Service Logic
Cooler News
CurveBeam Connect Cast
Digestible
Direct View
Dirt Work
Discover the Truth
Diving Into Data
Driving Automation
Drones In America
E2B: Energy to Business
EdTech Today
eLearning Alchemist
Element Sessions
Engineering Value
Entering Excellence with Boon Edam
Enterprise Asset Intelligence
Environmental Talk
Experience by Design
FDH Tech Talks
Fiberside Chat
Find Your Edge
Flintco Forward
Full Circle Healthcare
Fusion
Get Your Fix
Getting Technetical
Glass is in Session by Clarus
HealthFirst Talks
I Don't Care
Impressions
In Focus
In the Cloud
Industrial Strength
Knowledge is Power
LeddarTech Lab
LEDTalk with PixelFLEX
Life in Polymers with Westlake Plastics
Live Beautifully
Living Live with Ross Video
Main Course
Make It Smarter
Making Bright Ideas Work
Manufacturing a Stronger Standard
Maverick of Marketing
Mecca Minute
Metrology Matters
Mission Critical to Mission Accomplished
NanoSessions
Next Level Commerce
Noise Reduction
Nokia Today
Not Your Father's Data Center
Nut News with Select Harvest
On a Roll
On Air with Pinnacle
Orange Intelligenz
OrthoGuide
Parabellum
People. Process. Service
Perfecting Profits
Powerhouse Players
Print Precision
Propelling by Microdrones
Ratified
Recalibrate with Samsung Networks
Remote Possibilities
Retail Legends
Retail Refined
Roads Rails & Rides
Roboticist Chronicles
Roof Talks
Salary Capped
Say Yes To Travel
Scale with Sergio
Sounds Like Success
Spatial Perspectives
Spieckerman Speaks Retail
Straight Outta Crumpton
Suite Spot
Sustainable Waters
Table for 2 with TableSafe
Talkin' Shop with Walbro
Tank Talk
Tech Talk with Absen
Test Your Network
The Art of Waiting
The Blind Spot
The Digital Threshold Podcast
The Fourth Revolution
The Future of Sanitation
The Intersection with Bluewater
The Iron Fox Podcast
The Last Mile by Segway
The Marking Minute with Presco
The Next Generation of Energy
The Rugged Edge Survival Guide
The Trust Revolution
The Value Proposition
TPC Talks
Track to the Future
Track.Map.Measure
Unwrapped: A Food Service Podcast
Vertical with Vidir
Video Vices with Contemporary Research
Voices of eLearning
Water Solutions with Chem-Aqua
Water Treatment Experts
Weaver: Beyond the Numbers
Z-Band Tech Talk
Professional AV
Articles
Podcasts
Videos
Promoted Content
Retail
Articles
Podcasts
Videos
Sciences
Articles
Podcasts
Videos
Software & Technology
Articles
Podcasts
Videos
Sports & Entertainment
Articles
Podcasts
Videos
Transportation
Articles
Podcasts
Videos
Articles
Podcasts
To the Edge and Beyond
Videos
Sign in
Welcome! Log into your account
Forgot your password? Get help
Create an account
Create an account
Welcome! Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password
A password will be e-mailed to you.
  • marketscale logo
  • Bricks and clicks embed test
  • Dirt Work
  • Event iFrame Test
  • Experience By Design
  • MarketScale Live
  • MarketScale Original Series
  • MarketScale Podcast Network
  • Retail 2.0
  • Retail Refined
  • Self Service Content Capture
  • Submit Your B2B Content Here
  • To the Edge and Beyond by Intel
  • Weekly Top 5
  • Whereby Test
  • Welcome to the Maverick of Marketing Radio Show!
  • Contributors
  • Promptlink Live Broadcast from Cable-Tec 2019
  • Chat With Us Today
  • Candidate Listing
  • Employer Listing
  • Post New Careers
  • Pacakges
  • Shop
  • Cart
  • Checkout
  • My account
  • Careers User Dashboard
  • Careers User Login
  • Listen to MarketScale Radio LIVE!
  • Watch MarketScale Mornings LIVE!
  • Faces of Design
  • Home
  • Contact
  • Architecture & Design
    • Architecture & Design Shows
  • Business Services
  • Rewards
  • AEC
    • AEC Shows
  • Engineering & Construction
    • Engineering & Construction Shows
  • MarketScale Video
  • MarketScale Video Production
  • Transportation
    • Transportation Shows
  • Building Management
    • Building Management Shows
  • Food & Beverage
    • Food & Beverage Shows
  • Healthcare
    • Healthcare Shows
  • Industrial IoT
    • Industrial IoT Shows
  • Sports & Entertainment
    • Sports Shows
    • Behind the Screens
  • Energy
    • Energy Shows
  • Hospitality
    • Hospitality Shows
  • Retail
    • Retail Shows
  • Education Technology
    • Education Technology Shows
  • Professional AV
    • PRO AV Shows
  • Careers Widget
  • Sciences
  • Software & Technology
    • Software & Technology Shows

IKEA’s Forward Thinking Strategies

By
-
December 13, 2017
Share on Facebook
Share on LinkedIn
Tweet on Twitter

Built on the concept that in return for low prices, people are willing to spend more time on assembly, and by placing great value on the “immersive experience”, IKEA has become the world's largest seller of furniture in the world. However, in order to meet the ever-evolving expectations of today’s consumer, IKEA has announced some strategic changes to their current business model.
While many loyal IKEA shoppers don’t mind the hassle of shopping in a brick and mortar environment and hours of at home assembly, others are motivated by the pleasure principle—seeking pleasure while avoiding pain; in other words, instant gratification. With the idea of quick, cheap delivery and open-the-box-and-use-it ease, IKEA announced its acquisition of the TaskRabbit website platform and app which outsources tasks and deliveries to local handypersons.
IKEA’s unique in-store shopping experience has attracted buyers since the 1950s. However, according to the Pew Research Center, footfall has been on the decline over the last two years. And while online sales only accounted for 4% of IKEA’s 2016 revenue, website visits have increased by more than a fifth since 2012. It’s becoming increasingly apparent that customers now want both physical and digital shopping options, and IKEA is responding by expanding their e-commerce while still making plans for physical expansion in established markets.
The biggest change, however, is IKEA’s intention to utilize third party online platforms (think Amazon or Alibaba), in addition to their own website, to sell furniture. Although they would necessarily relinquish some branding control while inciting comparisons in price, and perhaps quality, with their online competition, IKEA hopes this strategy will garner additional sales from those shoppers unwilling to set foot in a store.
Furthering their brand loyalty, IKEA continues to place convenience, experience, and choice at the forefront of their strategic thinking, providing alternatives that save customers both time and money.
 

SHARE
Facebook
LinkedIn
Twitter
Previous articleArtificial Intelligence Boosts Authentic Learning in Higher Education
Next articleWhy You Should Care About Net Neutrality
Retail

Latest Posts

How Personalization and Supply Chain Efficiency are Driving Retail Resurgence

Albertsons Cuts its Delivery Workforce: What This Means for Gig Workers & Grocers

8 Retail Resolutions for 2021

The Future of Retail, Gaming and Entertainment

Frictionless Solutions for the Future of Retail

Industry Insights Global
Get Industry insightsdelivered to your inbox

Related Posts

video

Albertsons Cuts its Delivery Workforce: What This Means for Gig Workers & Grocers

8 Retail Resolutions for 2021

The Future of Retail, Gaming and Entertainmentvideo

The Future of Retail, Gaming and Entertainment

Frictionless Solutions for the Future of Retail

Frictionless Solutions for the Future of Retail

How Big Data Changed Fulfillment and Inventory in Retail

ABOUT US
MarketScale creates and publishes digital content for our B2B audiences in industries ranging from Architecture and Construction to Professional Audio-Visual and Industrial IoT.
Contact us: Request Editorial and Sponsorship Info
Careers: See Opportunities
FOLLOW US
  • marketscale logo
© MarketScale | All Rights Reserved
[jobsearch_login_registration]