American Farmers’ Beef with Burger King’s Flatulent Cow Ad: Business Casual

Powered by RedCircle

According to the Environmental Protection Agency, around 50% to 65% of all methane emissions come from human activities, including factory farming. So, in an effort to curtail the methane emissions caused by cattle flatulence by 33% per day, Burger King is adding 100 grams of lemongrass to improve its cows’ low-carb diet. Developed in collaboration with professors from the Autonomous University at the State of Mexico and University of California, Davis, Burger King’s new lemongrass-fed beef formula is purported to help cows release less methane during the digestion process. While the premise could help to curb a key contributor to climate change, a controversial YouTube Burger King ad, drawing millions of views and thousands of comments, has the U.S. beef farmers in a dither, swearing to cut ties with the chain, with leaders in the industry calling the marketing gambit both “condescending and hypocritical”. The ad, featuring a yodeling boy in a cowboy hat singing about cow farts, their methane release and impact on climate change, has even attracted criticism from scientists as well as from a Department of Animal Science professor at fellow collaborator UC Davis, as the burger chain’s ad focuses on cow flatulence instead of belching—the bigger problem—and promotes a study that is still ongoing.

On this snippet of Business Casual, Tyler Kern, Daniel Litwin and Taylor Bagley discuss not only how the ad portrays farmers, but how it seems to make light of both the scope of and solution to our planet’s climate issues. The Business Casual trio also break down different studies conducted over the years that point to the specific companies responsible for the majority of greenhouse gas emissions, as well as studies that compare the emissions produced by different industry segments versus that of the Agriculture sector.

Bringing thought leadership your way, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our Industry pages.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Behind WorkJam's Mission to Improve Retention and Training in Retail
Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022
  Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital Read more
hospital employees M&A Healthcare Advisors
M&A Healthcare Advisors to Premiere Podcast Episode Live September 28th
September 27, 2022
On Wednesday, September 28th at 11 am CT, M&A Healthcare Advisors will host a live premiere of its second M&A Healthcare Insights podcast. The broadcast will feature hosts Mark Thomas and Andre Ulloa and Read more
Hire Education: A Commitment to Talent, a C-Suite Conversation
September 27, 2022
In the Catapult Solutions Group podcast, “Hire Education,” host Daniel Litwin talked with the company’s CEO, Patrick Burke, and its CFO, Alex Anderson, about the creation of the company and how Read more