American Farmers’ Beef with Burger King’s Flatulent Cow Ad: Business Casual

Powered by RedCircle

According to the Environmental Protection Agency, around 50% to 65% of all methane emissions come from human activities, including factory farming. So, in an effort to curtail the methane emissions caused by cattle flatulence by 33% per day, Burger King is adding 100 grams of lemongrass to improve its cows’ low-carb diet. Developed in collaboration with professors from the Autonomous University at the State of Mexico and University of California, Davis, Burger King’s new lemongrass-fed beef formula is purported to help cows release less methane during the digestion process. While the premise could help to curb a key contributor to climate change, a controversial YouTube Burger King ad, drawing millions of views and thousands of comments, has the U.S. beef farmers in a dither, swearing to cut ties with the chain, with leaders in the industry calling the marketing gambit both “condescending and hypocritical”. The ad, featuring a yodeling boy in a cowboy hat singing about cow farts, their methane release and impact on climate change, has even attracted criticism from scientists as well as from a Department of Animal Science professor at fellow collaborator UC Davis, as the burger chain’s ad focuses on cow flatulence instead of belching—the bigger problem—and promotes a study that is still ongoing.

On this snippet of Business Casual, Tyler Kern, Daniel Litwin and Taylor Bagley discuss not only how the ad portrays farmers, but how it seems to make light of both the scope of and solution to our planet’s climate issues. The Business Casual trio also break down different studies conducted over the years that point to the specific companies responsible for the majority of greenhouse gas emissions, as well as studies that compare the emissions produced by different industry segments versus that of the Agriculture sector.

Bringing thought leadership your way, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our Industry pages.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More