Why Barrel Aging is Booming in Breweries, and What it Means for Seasonal Releases

 

 

Barrel-Aged Hit

In the latest episode of Made in America, host Tyler Kern visited two distilleries in Kentucky to get a behind-the-scenes look at the bourbon-making process.

After bourbon ages in barrels for a minimum of four years, distilleries have to decide what they want to do with their excess barrels. A strict guideline of bourbon is to only use the barrels once, so reusing them is not possible.

What used to be a landfill nightmare has turned into a new industry. Selling used barrels to breweries has become increasingly common as the popularity of bourbon-aged beers has risen with the craft beer boom.

Anchor Brewmaster Scott Ungermann said his team has also incorporated another brewing trend into their beers in recent years, keeping the brewery in line with consumer demands.

New Season, New Beer

For any business to stay relevant with its customers and ahead of the competition, it must constantly innovate. In the beer and alcohol industry, which is as fragmented and competitive as it has ever been, this rings especially true.

Each season of the year provides breweries an opportunity to introduce creative offerings, but to invest in a short-term offering, beer producers must be confident in their product.
As the holiday season approaches, breweries across the U.S. are beginning to roll out their end-of-year special releases. In San Francisco, Anchor Brewing has released its Christmas Ale annually since 1975. However, the brewery changes the recipe each year to bring something different to its consumers.

“We have a tradition we started which was aging our Christmas Ale in barrels and then taking the previous year’s Christmas Ale and releasing a barrel-aged Christmas ale right about Thanksgiving time. We’re working on that right now,” Ungermann said.

The 2019 edition of the Anchor Christmas Ale is available in stores today.

Catch Up On Made In America

If you’ve ever had a glass of American whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Follow us on social media for the latest updates in B2B!

Image

Latest

air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Read More
Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

Read More
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More