Changing the Stigma Around Franchising

 
Franchising is perceived as a difficult commitment to make, and often entails a range of investment hurdles. For many this is enough frustration to turn investors away, but what if there was light at the end of the tunnel? Thomas Nieto, CEO of Main Squeeze Juice Co, highlights some major drawcards to franchising, and why to not be disheartened by the difficulty.

Thomas’ Thoughts:

“Why do they get interested, and why do they choose to look for and partner with and invest in a franchise versus doing it themselves? and that’s just that proof of concept, right? And having something that really fills a gap and fills the need, and kind of has all the elements together and the makeup together to where you can kind of just plug and play, and really teach somebody all the structural processes of what makeup what this brand is and what it does, and how it does what it does, and doing it themselves.

That’s just that proof of concept, right? And having something that fills a gap and fills the need, and kind of has all the elements, together and the makeup together to where you can kind of just plug and play and really teach somebody all the structural processes of what makeup what this brand is and what it does, and how it does what it does.”

For more of Thomas Nieto, check out the full episode on The Main Course.