Chipotle Expands Menu with Cauliflower Rice

With the calendar turning over and many consumers on a new year-inspired health kick, quickserve juggernaut Chipotle is aiming to take advantage.

The chain’s tacos, burritos and bowls will now be offered with cauliflower rice, a response to a customer survey about what consumers would like to see at the chain and to growing health food trends.

The restaurant is also adding Whole30, ketogenic, vegan and vegetarian options to its Lifestyle Bowls, further playing into the desire for healthier options. It comes at a cost – cauliflower rice will be $2 extra per entrée – but addresses a clear want among the chain’s fanbase and newcomers.

So, what can other organizations glean from Chipotle’s new venture? Hosts Daniel Litwin and Tyler Kern tackled that subject in this industry update, pondering how the QSR restaurant made supply chain magic to bring cauliflower to its franchises, if the offering can move from “for a limited time” to a permanent fixture, and how data played a role in informing the chain’s decision.

This could be a signal for a continued shift toward pleasing a new wave of consumers in foodservice in beyond – those who want convenience, variety and options that fit their unique lifestyles.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More