Chipotle Expands Menu with Cauliflower Rice
With the calendar turning over and many consumers on a new year-inspired health kick, quickserve juggernaut Chipotle is aiming to take advantage.
The chain’s tacos, burritos and bowls will now be offered with cauliflower rice, a response to a customer survey about what consumers would like to see at the chain and to growing health food trends.
The restaurant is also adding Whole30, ketogenic, vegan and vegetarian options to its Lifestyle Bowls, further playing into the desire for healthier options. It comes at a cost – cauliflower rice will be $2 extra per entrée – but addresses a clear want among the chain’s fanbase and newcomers.
So, what can other organizations glean from Chipotle’s new venture? Hosts Daniel Litwin and Tyler Kern tackled that subject in this industry update, pondering how the QSR restaurant made supply chain magic to bring cauliflower to its franchises, if the offering can move from “for a limited time” to a permanent fixture, and how data played a role in informing the chain’s decision.
This could be a signal for a continued shift toward pleasing a new wave of consumers in foodservice in beyond – those who want convenience, variety and options that fit their unique lifestyles.
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
The Divergence Between Stocks and Bonds & Emerging Market Trends
As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]
The Main Course: The Power of Restaurant Narrative in Staffing
Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this […]