Articles by tag: fast food
McDonald’s recently threw its hat into the beverage-leaning QSR ring with the launch of its CosMc’s chain. Can this latest innovative strategy in expanding its menu offerings challenge the more established competitors in the industry and enhance customer experience? Joe Reinstein, Executive Director at the Digital Restaurant Association, provided some timely insight into McDonald’s […]
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Fast Food Customers Want More Convenience and Unique Fare. McDonald’s Answers with CosMc’s.
Earlier this month, McDonald’s unveiled its first CosMc’s location in Bolingbrook, Illinois, marking the launch of a new spinoff brand inspired by the McDonaldland mascot CosMc. Additionally, the restaurant chain is set to open 10 locations by the end of 2024, including nine in Texas. CosMc’s is a beverage-focused chain that will feature a […]
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Shake Shack Beat its Q1 Profit Expectations. The Key Was Technology, LTOs, and Efficient Operations.
Shake Shack’s Q1 performance has been nothing short of spectacular, showcasing a brand that understands its market and is not afraid to innovate. The fast-food giant has returned to pre-COVID numbers, proving its resilience in the face of adversity. What can the larger QSR industry learn from Shake Shack and its business model, use […]
Food & Beverage
Jollibee Has the Mission to be a Top Five Restaurant Group in the World
Barbara Castiglia interviews Maribeth Dela Cruz, President of Jollibee North America, to discuss Jollibee and its presence in North America. Jollibee is on the fastest growing Asian restaurant companies in the world. Cruz has been with the Jollibee company for thirty years and has worked her way from shift manger to her current role as […]
Food & Beverage
Is it Time to Reinvent the Drive-Thru?
Traditional American fast food is perceived by many to be inevitably unhealthy; however, it doesn’t have to be. Amy’s Kitchen is reinventing the classic American drive-thru one organic, vegetarian burger at a time. In this episode of The Main Course, Host Barbara Castiglia sat down with the President of Amy’s Drive-Thru, David Wolfgram, to […]
Food & Beverage
What Drives An Effective Loyalty Program? Figuring Out the “Magic Formula.”
The QSR industry is one that is full of endless possibilities when it comes to the customer experience. In this clip of an upcoming episode of The Main Course, Barbara Castigila speaks with Peter Klayman who is the QSR and Restaurant Practice Lead at Bottle Rocket about the QSR customer experience. The two talk […]
Food & Beverage
New Taco Bell Defy Goes Touchless on its Drive Thru
It’s all the buzz as the future of fast food, as Taco Bell is ready to revolutionize the drive-thru. Taco Bell Defy is a new concept from the famous chain, and they’re set to break ground on the first store later this month in Brooklyn Park, Minnesota. The future of fast-food drive-thrus just might be […]