Articles by tag: fast food

Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?

fast food value meals

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

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CosMc’s Demonstrates McDonald’s Ability to Further Expand the QSR Industry and Challenge Its Competitors

McDonald’s recently threw its hat into the beverage-leaning QSR ring with the launch of its CosMc’s chain. Can this latest innovative strategy in expanding its menu offerings challenge the more established competitors in the industry and enhance customer experience? Joe Reinstein, Executive Director at the Digital Restaurant Association, provided some timely insight into McDonald’s…

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Fast Food Customers Want More Convenience and Unique Fare. McDonald’s Answers with CosMc’s.

Earlier this month, McDonald’s unveiled its first CosMc’s location in Bolingbrook, Illinois, marking the launch of a new spinoff brand inspired by the McDonaldland mascot CosMc. Additionally, the restaurant chain is set to open 10 locations by the end of 2024, including nine in Texas. CosMc’s is a beverage-focused chain that will feature a…

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Shake Shack Beat its Q1 Profit Expectations. The Key Was Technology, LTOs, and Efficient Operations.

Shake Shack’s Q1 performance has been nothing short of spectacular, showcasing a brand that understands its market and is not afraid to innovate. The fast-food giant has returned to pre-COVID numbers, proving its resilience in the face of adversity. What can the larger QSR industry learn from Shake Shack and its business model, use…

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Food & Beverage
Jollibee Has the Mission to be a Top Five Restaurant Group in the World

Barbara Castiglia interviews Maribeth Dela Cruz, President of Jollibee North America, to discuss Jollibee and its presence in North America. Jollibee is on the fastest growing Asian restaurant companies in the world. Cruz has been with the Jollibee company for thirty years and has worked her way from shift manger to her current role as…

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Food & Beverage
Is it Time to Reinvent the Drive-Thru?

Traditional American fast food is perceived by many to be inevitably unhealthy; however, it doesn’t have to be. Amy’s Kitchen is reinventing the classic American drive-thru one organic, vegetarian burger at a time. In this episode of The Main Course, Host Barbara Castiglia sat down with the President of Amy’s Drive-Thru, David Wolfgram, to…

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Food & Beverage
What Drives An Effective Loyalty Program? Figuring Out the “Magic Formula.”

The QSR industry is one that is full of endless possibilities when it comes to the customer experience. In this clip of an upcoming episode of The Main Course, Barbara Castigila speaks with Peter Klayman who is the QSR and Restaurant Practice Lead at Bottle Rocket about the QSR customer experience. The two talk…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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New Taco Bell Defy Goes Touchless on its Drive Thru
August 16, 2021

It’s all the buzz as the future of fast food, as Taco Bell is ready to revolutionize the drive-thru. Taco Bell Defy is a new concept from the famous chain, and they’re set to break ground on the first store later this month in Brooklyn Park, Minnesota. The future of fast-food drive-thrus just might be…

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Creating A Vibe With Chronic Tacos
August 9, 2021

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of Run The Pass, Host Andre…

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Walmart Closing Most In-Store McDonald’s By Summer’s End
May 26, 2021

The pandemic is forcing retailers to rethink their strategy to their brick-and-mortar locations. One of those retailers, Walmart, has already closed several in-store McDonald’s locations they consider their physical partnerships. On this episode of Marketscale TV, Voice of B2B, Daniel Litwin talked with Prof. Ed Fox, Professor of Marketing, Director, JCPenney Center for Retail Excellence…

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Do Debt-Free Degree Programs Work For Fast Food Employees?
April 19, 2021

Chipotle dropped the news it will allow their employees to go to college tuition-free if they major in Agriculture, Culinary, or Hospitality degree programs. They are not the first QSR to launch a program like this: McDonald’s and Taco Bell also offer some form of tuition assistance. When given a critical analysis, do programs like…

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Competition Heats Up as Technology Transforms the QSR Industry
March 10, 2021

By now you are probably accustomed to all new ways to get fast food. Companies are trying out everything from voice assistants, smart menu boards, automated ordering and now they can even take payments with facial recognition. It is the fast food digital revolution… and the competition is fierce. So who is at the…

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Will Every Restaurant Have a Celebrity Chef?
March 1, 2021

How do you get your customers to talk about your business naturally? There is no magic formula, but the key to success is media. Building a channel for your fans to engage with furthers brand and their experience. No one knows this better than Tiffany Derry. Derry has been a mainstay on Top Chef,…

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What Restaurant Technologies Will Define 2021?
February 11, 2021

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry. In this bonus segment of Run the Pass, Tyler Kern…

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Is the Vegan Takeover of Fast Food Coming in 2021?
January 26, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Fast food is a multi-billion-dollar industry in the U.S., rooted in convenience and comfort food. But consumers are changing, and…

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Dining Concepts Get Virtual Shakeup
January 14, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   The food and beverage industry is on the cusp of a revolution. The convergence of technology, a pandemic, and shifting…

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