Fast Food Customers Want More Convenience and Unique Fare. McDonald’s Answers with CosMc’s.

 

Earlier this month, McDonald’s unveiled its first CosMc’s location in Bolingbrook, Illinois, marking the launch of a new spinoff brand inspired by the McDonaldland mascot CosMc. Additionally, the restaurant chain is set to open 10 locations by the end of 2024, including nine in Texas. CosMc’s is a beverage-focused chain that will feature a unique menu of diverse drinks, innovative coffee and desserts, and fresh snack options, aiming to cater to the informal eating-out market while maintaining a smaller, more efficient restaurant design. This strategic move, announced during McDonald’s investor day, represents an optimistic step towards diversifying the brand’s portfolio, following past unsuccessful expansions beyond its primary business.

With fast food in an era where more speed and innovation is key, how is McDonald’s addressing the challenge of ultra-convenience and evolving consumer expectations in the fast food industry? Barbara Castiglia, Executive Editor at Modern Restaurant Management Magazine, shed some light on McDonald’s recent strategic shift, particularly their focus on capturing new customer segments with CosMc’s and enhancing brand engagement through unique offerings and storytelling. 

“They’re going for the afternoon snacker, the person who wants a break, and also a younger generation. They’re having unique kind of drinks and drink combinations that will elevate the brand and kind of elevate how they do things,” Castiglia said.

Article written by Alexandra Simon.

Follow us on social media for the latest updates in B2B!

Image

Latest

frankfurt
Coupa World Tour Frankfurt: Building Agility and Connection Through AI-driven Spend Management Innovation
September 11, 2025

Coupa’s World Tour stop in Frankfurt signals just how critical intelligent spend management has become for today’s global enterprises. As finance, procurement, and supply chain leaders gather, the focus isn’t only on cost control—it’s on agility, resilience, and smarter decision-making powered by AI. By tailoring programming to regional priorities while fostering international connections, the event…

Read More
London
From Procurement to AI: Coupa’s London Stop Charts the Future of Business Agility
September 11, 2025

Coupa’s London World Tour stop highlighted how digital transformation is reshaping the intersection of procurement, finance, AI, and supply chain management. In an era where disruption is constant, the ability to integrate intelligence and agility across these domains is becoming a defining advantage for global enterprises. By fostering dialogue among industry leaders in an intimate…

Read More
Tokyo World Tour
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation
September 11, 2025

At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…

Read More
Coupa’s Sydney World Tour
Building Community and Showcasing Innovation at Coupa’s Sydney World Tour
September 11, 2025

Coupa’s Sydney World Tour showcased more than just product updates—it revealed the power of community. Attendees from across Australia and New Zealand came together not only to explore Coupa’s latest AI-driven features but also to trade strategies for tackling shared supply chain challenges. Beyond the keynotes and customer spotlights, the event’s heartbeat was in the…

Read More