Articles by tag: mcdonalds

With High Profit Margins and Operational Efficiency, McDonald’s Spin-off CosMc’s Boasts a Recipe for Success

McDonald's spin-off CosMc's

McDonald’s spin-off CosMc’s recently debuted its first outlet in Bolingbrook, Illinois, with an ambitious plan to launch 10 additional locations within the next year. Touted as a ‘beverage concept’, the fast food giant’s latest venture tantalizes with a diverse range of snacks, sandwiches, and innovative drinks, including the likes of an Island Pick-Me-Up Punch […]

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CosMc’s Demonstrates McDonald’s Ability to Further Expand the QSR Industry and Challenge Its Competitors

McDonald’s recently threw its hat into the beverage-leaning QSR ring with the launch of its CosMc’s chain. Can this latest innovative strategy in expanding its menu offerings challenge the more established competitors in the industry and enhance customer experience? Joe Reinstein, Executive Director at the Digital Restaurant Association, provided some timely insight into McDonald’s […]

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What’s McDonald’s Spin-off CosMc’s Key Ingredient for Success? Personalized Customer Service.

McDonald’s latest venture, CosMc’s, is poised to make a significant impact in the fast-food industry with its recent launch in Bolingbrook, Illinois. This new chain, characterized as a ‘beverage concept’, moves away from traditional offerings like Big Macs and fries, and instead, highlights a variety of lemonades, coffees, sandwiches, and desserts. With plans to […]

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Fast Food Customers Want More Convenience and Unique Fare. McDonald’s Answers with CosMc’s.

Earlier this month, McDonald’s unveiled its first CosMc’s location in Bolingbrook, Illinois, marking the launch of a new spinoff brand inspired by the McDonaldland mascot CosMc. Additionally, the restaurant chain is set to open 10 locations by the end of 2024, including nine in Texas. CosMc’s is a beverage-focused chain that will feature a […]

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Will CosMc’s Take Off? Social Media Response Could Determine the New McDonald’s Subbrand’s Fate

McDonald’s latest experiment in the customizable drink and coffee market could make a cosmic splash in the industry if the social media response to the concept turns out positive. McDonald’s is introducing its CosMc’s spinoff in Bolingbrook, Illinois, a new venture combining a unique, beverage-led menu with classic and innovative offerings. This small-format concept, […]

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Crime-Related Retail Closures Soared in 2022. Is Closing Shop the Right Solution?

There are rising concerns about increasing crime rates the past couple of years in the U.S., and the retail industry is no stranger to this. In fact, the 2022 National Retail Security Survey revealed a 26.5 percent increase in organized retail crime (ORC), according to the National Retail Foundation. How are retailers reacting? Some, like […]

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McDonald’s and GM Boast Positive Q4 Earnings to End 2022 on a High Note

Ba Da Ba Ba Bah, McDonald’s is lovin’ their Q4 earnings. The golden arches were shining bright when McDonald’s reported their fourth-quarter earnings results Tuesday, January 31, 2023. Mcdonald’s beat Wall Street expectations of $5.75 billion in revenue with a reported $5.93 billion. U.S. same-store sales were up, and McDonald’s adjusted earnings per share were […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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What Should We Make of Price Increases at Big Fast Food Chains?
December 16, 2022

Supply chain uncertainty and battles on wages have done a proverbial number on fast food prices. According to recent statistics offered by PriceListo, fast food prices have increased at popular staples like Wendy’s, Taco Bell, McDonald’s, Burger King, and Chick-fil-A to the tune of 12.9% in the period between September 2021 and October 2022. Yahoo! […]

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How McDonald’s is Educating Their Employees for Greater Success.
October 22, 2022

In this episode of DisruptED, host Ron Stefanski joins Lisa Schumacher, Director of Education Strategies at McDonald’s, and Ron Williams, McDonald’s Operations Director. Schumacher discusses the education support programs at McDonald’s and Williams offers a first-hand account of how his employment and education have launched his career. Lisa Schumacher started at McDonald’s in the […]

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Walmart Closing Most In-Store McDonald’s By Summer’s End
May 26, 2021

The pandemic is forcing retailers to rethink their strategy to their brick-and-mortar locations. One of those retailers, Walmart, has already closed several in-store McDonald’s locations they consider their physical partnerships. On this episode of Marketscale TV, Voice of B2B, Daniel Litwin talked with Prof. Ed Fox, Professor of Marketing, Director, JCPenney Center for Retail Excellence […]

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Competition Heats Up as Technology Transforms the QSR Industry
March 10, 2021

By now you are probably accustomed to all new ways to get fast food. Companies are trying out everything from voice assistants, smart menu boards, automated ordering and now they can even take payments with facial recognition. It is the fast food digital revolution… and the competition is fierce. So who is at the […]

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Beyond Meat & McDonald’s McPlant Partnership Remains Vague
November 16, 2020

When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many […]

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McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]

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Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020

Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]

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New Labor Ruling Affects Fast Food Workers: Business Casual
February 28, 2020

In what can be considered a blow to employee rights but a win for parent companies such as McDonald’s, a recent National Relations Labor Board (NLRB) ruling has significantly narrowed the right of franchise workers to force big companies to take responsibility for their working conditions while effectively blocking the employee’s path to unionization. […]

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A French Fry Shortage? Say it Ain’t so!
December 4, 2019

Could a french fry shortage be on the horizon? In this excerpt from Business Casual, Daniel Litwin and Tyler Kern discuss why experts are warning that it might be hard to find your favorite salty side in the near future. Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. […]

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