Articles by tag: mcdonalds
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Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]
Using HIP to Improve Hedera Hashgraph
The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]
Crime-Related Retail Closures Soared in 2022. Is Closing Shop the Right Solution?
There are rising concerns about increasing crime rates the past couple of years in the U.S., and the retail industry is no stranger to this. In fact, the 2022 National Retail Security Survey revealed a 26.5 percent increase in organized retail crime (ORC), according to the National Retail Foundation. How are retailers reacting? Some, like […]
McDonald’s and GM Boast Positive Q4 Earnings to End 2022 on a High Note
Ba Da Ba Ba Bah, McDonald’s is lovin’ their Q4 earnings. The golden arches were shining bright when McDonald’s reported their fourth-quarter earnings results Tuesday, January 31, 2023. Mcdonald’s beat Wall Street expectations of $5.75 billion in revenue with a reported $5.93 billion. U.S. same-store sales were up, and McDonald’s adjusted earnings per share were […]
What Should We Make of Price Increases at Big Fast Food Chains?
Supply chain uncertainty and battles on wages have done a proverbial number on fast food prices. According to recent statistics offered by PriceListo, fast food prices have increased at popular staples like Wendy’s, Taco Bell, McDonald’s, Burger King, and Chick-fil-A to the tune of 12.9% in the period between September 2021 and October 2022. Yahoo! […]
How McDonald’s is Educating Their Employees for Greater Success.
In this episode of DisruptED, host Ron Stefanski joins Lisa Schumacher, Director of Education Strategies at McDonald’s, and Ron Williams, McDonald’s Operations Director. Schumacher discusses the education support programs at McDonald’s and Williams offers a first-hand account of how his employment and education have launched his career. Lisa Schumacher started at McDonald’s in the […]
Walmart Closing Most In-Store McDonald’s By Summer’s End
The pandemic is forcing retailers to rethink their strategy to their brick-and-mortar locations. One of those retailers, Walmart, has already closed several in-store McDonald’s locations they consider their physical partnerships. On this episode of Marketscale TV, Voice of B2B, Daniel Litwin talked with Prof. Ed Fox, Professor of Marketing, Director, JCPenney Center for Retail Excellence […]
Competition Heats Up as Technology Transforms the QSR Industry
By now you are probably accustomed to all new ways to get fast food. Companies are trying out everything from voice assistants, smart menu boards, automated ordering and now they can even take payments with facial recognition. It is the fast food digital revolution… and the competition is fierce. So who is at the […]
Beyond Meat & McDonald’s McPlant Partnership Remains Vague
When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many […]
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
Peloton Cuts Product Prices in Attempt to Expand Customer Base
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]