When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many unanswered questions about suppliers and partnerships moving into the future. Both companies decline to report on who will be a supplier for the new product, according to CNBC.
MarketScale hosts Daniel Litwin and Tyler Kern consider what is in store for the two food brands. As Beyond Meat looks at an uncertain future, Litwin predicts a potential buyout of the company, even if they find success in another behind-the-scenes or B2B relationship. Kern emphasizes the uncertainty on the line, and what dropping the major partnership would mean for the company.
- Beyond Meat’s rough third quarter hopes to turn around with McPlant announcement.
- Questions still hang in the air about suppliers and sourcing for the new McDonald’s meatless product.
- Can Beyond Meat keep investors satiated, even with CEO Ethan Brown’s vagueness about the company’s future?
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