Beyond Meat & McDonald’s McPlant Partnership Remains Vague

When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many unanswered questions about suppliers and partnerships moving into the future. Both companies decline to report on who will be a supplier for the new product, according to CNBC.

MarketScale hosts Daniel Litwin and Tyler Kern consider what is in store for the two food brands. As Beyond Meat looks at an uncertain future, Litwin predicts a potential buyout of the company, even if they find success in another behind-the-scenes or B2B relationship. Kern emphasizes the uncertainty on the line, and what dropping the major partnership would mean for the company.

KEY POINTS:

  • Beyond Meat’s rough third quarter hopes to turn around with McPlant announcement.
  • Questions still hang in the air about suppliers and sourcing for the new McDonald’s meatless product.
  • Can Beyond Meat keep investors satiated, even with CEO Ethan Brown’s vagueness about the company’s future?

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

GPUs
OpenAI–Cerebras Deal Signals Selective Inference Optimization, Not Replacement of GPUs
February 18, 2026

OpenAI’s partnership with Cerebras has raised questions about the future of GPUs in inference workloads. Cerebras uses a wafer-scale architecture that places an entire cluster onto a single silicon chip. This design reduces communication overhead and is built to improve latency and throughput for large-scale inference. Mark Jackson, Senior Product Manager at QumulusAI, says…

Read More
nvidia rubin
NVIDIA Rubin Brings 5x Inference Gains for Video and Large Context AI, Not Everyday Workloads
February 18, 2026

NVIDIA’s Rubin GPUs are expected to deliver a substantial increase in inference performance in 2026. The company claims up to 5 times the performance of B200s and B300s systems. These gains signal a major step forward in raw inference capability. Mark Jackson, Senior Product Manager at QumulusAI, explains that this level of performance is…

Read More
autonomous trucking
Autonomous Trucking Can Shrink Coast-to-Coast Delivery Times and Increase Fleet Productivity
February 18, 2026

The idea of a self-driving 80,000-pound truck barreling down the interstate once felt like science fiction. Now, it’s operating on real freight lanes in Texas. After years of hype and recalibration, autonomous trucking is entering its proving ground. Persistent driver shortages and rising freight demand have forced the industry to look beyond incremental improvements. The…

Read More
top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More