Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Will the Coronavirus Pandemic Lead To Another Food Truck Boom?

With rents rising and the economy cratering just over decade ago, many chefs and restaurants owners took to the streets. They weren’t protesting, but rather doing the best they could with what they had, making food in trucks, pulling up to street corners or events and selling directly to hungry customers eager to post…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
Will the Coronavirus Pandemic Lead To Another Food Truck Boom?

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Start free

With rents rising and the economy cratering just over decade ago, many chefs and restaurants owners took to the streets.

They weren’t protesting, but rather doing the best they could with what they had, making food in trucks, pulling up to street corners or events and selling directly to hungry customers eager to post the latest culinary delight on fledgling social networks.

Now, with the restaurant industry being rocked by the coronavirus pandemic and the public safety regulations that must come with it, there may be another food truck boom.

If so, Ren Budde, Director of Business Development for On The Move, and his crew are ready to support it and work with chefs to make sure their project is viable long-term.

“From 2008 to 2013, there was a huge explosion, and a lot of that was fueled by the inability to find capital to build your brick and mortar. … (It) gave entrepreneurs the opportunity to do their own thing and really come up with some creative menus,” Budde said.

Often, chefs know how to put together those food options, but aren’t sure where to start with their rig. That’s where On The Move, which started as a turnkey truck lease program and has blossomed into a company handling a number of truck and transportation related projects, can come in.

While it may seem easiest to buy something on the used market, Budde cited a study that said more than three-fourths of trucks that started there were out of the market within two years. Too many food truck start-ups don’t realize the regulations required to get in compliance with state and city regulations or buy something not tailored to their own brand of cuisine.

“Anybody that thought they were a welder thought they could build a food truck. There wasn’t a great emphasis on health and safety regulations across the board,” Budde said. “That has changed so much over 10 years. What happened in the middle part of the 2010s is you had the ‘wheat from the chaff’ type of situation where quality food-truck manufacturers like On The Move came up with some designs and really helped the public understand their needs, refine what they were looking for and put them in a truck that suited them and the food they were going to serve.”

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Food & Beverage Insights

Alternative protein specs are shifting from imitation to repeatable, processing-focused quality

Alternative protein specs are shifting from imitation to repeatable, processing-focused quality

Science|Business, in a report supported by EIT Food, says alternative proteins are moving from novelty to procurement-ready categories judged on taste, price, and processing. Nature and ScienceDirect reviews point to unresolved safety, regulatory, and environmental assessments for microbial and cultured proteins. For food manufacturers, the near-term work is specification discipline, not hype.

  • 01Formulation and QA teams should define what ‘cleaner labels’ means for each SKU, specifying which processes and inputs are avoided as the industry moves past direct mimicry and ultra-processing.
  • 02Nature flags that environmental impacts for microbe-derived proteins and cultured meat are still not fully assessed, which can complicate sustainability reporting and supplier scorecards.
  • 03ScienceDirect notes plant-based products can rely on ultra-processed inputs and have amino-acid limitations, making protein quality metrics a better spec than ‘plant-based’ alone.

Sep 14, 2026

44% of higher-income shoppers are buying more private label

44% of higher-income shoppers are buying more private label

Simon-Kucher found 44% of higher-income U.S. shoppers are increasing private label purchases, according to Food Business News. Circana put U.S. private-label sales at $330 billion in 2025, according to Food Business News. Retailers are offering tiered private label lines, including premium options, according to Food Business News.

  • 01Premium private label is no longer a niche: Simon-Kucher found 56% of higher-income consumers intentionally buy premium store brands, a useful benchmark for assortment planning.
  • 02Before budgeting, align definitions: Circana’s $330B figure spans broader private label, while Mintel’s $141.2B estimate is food-and-drink only, according to IFT.org.

Sep 13, 2026

Food Plant Awards Weigh Layout and Utility Performance

Food Plant Awards Weigh Layout and Utility Performance

Food Engineering named Carolina Foods' Pineville, N.C. facility its 2025 Plant of the Year, citing linear layout, automation and fryer-room zoning. Food Processing's Sept. 8, 2026 Green Plant of the Year feature highlighted Perdue Farms' Lewiston, N.C. plant for greenhouse gas and water reductions.

  • 01Carolina Foods' award-winning 425,000-square-foot expansion in Pineville, North Carolina was cited for a linear setup, high automation and updated equipment that raised throughput while maintaining safety and quality, with fryer room separation credited as a novel design choice.
  • 02Food Engineering judges prioritize automation strategy, processing and packaging line design, and supply chain management as plant evaluation criteria.
  • 03MarketScale analysis suggests operators may find it useful to document material flow paths, separate high-heat or high-variability steps like frying from the rest of production, and set a metering and verification baseline for utility and emissions data to support later comparisons.

Sep 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512