How B2B Brands Pivoted Overnight To Meet Customer Demands


Over the past year and a half, companies have had to make a lot of changes and quickly. For B2B brands, this is no different, as brands have had to pivot overnight to meet their customers’ demands.

Giving insights on this episode of the podcast is Christian Yungbluth, Director of Global Marketing at Hatco Corporation, a leader in creating innovative ideas for the foodservice industry: bold innovations in equipment that improves efficiency, reliability, and profits. He talked to Host Tyler Kern about how B2B brands have had to pivot overnight to meet their customers’ demands.

Hatco works with a variety of industries. This allows them to see firsthand how companies have had to adapt over the past year. “2020 had a largely negative impact on the entire industry foodservice wise, but also on the manufacturing side,” Yungbluth said. “On the foodservice side, obviously, restaurants were shut down.”

Restaurants have to shift to a BOPIS model, which saw employees have minimal contact with customers. In order to adapt, they had to install heated shelves, lights, and other infrastructure that allowed restaurants to function during the pandemic. Now, restaurants have reopened to in-person seating, so they’ve had to pivot to a new model that includes distancing and masking. But, that doesn’t mean customers are quick to go back to dine-in services.

“There’s still a great deal of pick-up going on now,” Yungbluth said. “You see new trends with how restaurants choose to interface with the marketplace.”

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