How B2B Brands Pivoted Overnight To Meet Customer Demands


Over the past year and a half, companies have had to make a lot of changes and quickly. For B2B brands, this is no different, as brands have had to pivot overnight to meet their customers’ demands.

Giving insights on this episode of the podcast is Christian Yungbluth, Director of Global Marketing at Hatco Corporation, a leader in creating innovative ideas for the foodservice industry: bold innovations in equipment that improves efficiency, reliability, and profits. He talked to Host Tyler Kern about how B2B brands have had to pivot overnight to meet their customers’ demands.

Hatco works with a variety of industries. This allows them to see firsthand how companies have had to adapt over the past year. “2020 had a largely negative impact on the entire industry foodservice wise, but also on the manufacturing side,” Yungbluth said. “On the foodservice side, obviously, restaurants were shut down.”

Restaurants have to shift to a BOPIS model, which saw employees have minimal contact with customers. In order to adapt, they had to install heated shelves, lights, and other infrastructure that allowed restaurants to function during the pandemic. Now, restaurants have reopened to in-person seating, so they’ve had to pivot to a new model that includes distancing and masking. But, that doesn’t mean customers are quick to go back to dine-in services.

“There’s still a great deal of pick-up going on now,” Yungbluth said. “You see new trends with how restaurants choose to interface with the marketplace.”

Follow us on social media for the latest updates in B2B!



Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More