How Restaurants Can Own Their Digital Ordering Footprint

 

Every disruption in an industry starts with a challenge and an idea. Nabeel Alamgir, CEO, and Co-Founder of Lunchbox, has always loved a challenge. He came to the U.S. 15 years ago, not speaking English. What happened next is an entrepreneurial story that everyone can celebrate. He began working at a burger joint run by his former history teacher. “I was drawn into the place and began asking my teacher about the restaurant. Then he said, ‘Do you want a job,’ and I said, ‘Absolutely,” he said.

Ten years later, Bareburger growth includes 50 locations in multiple countries. In Alamgir’s time at the company, he did a little bit of everything, eventually becoming the CMO and overseeing technology.

What made him fall in love with the industry? “It’s such an entrepreneurial business, especially for immigrants, and it was a place I could grow and be a big part of the process, not just a cog,” he noted.

He found himself getting comfortable at Bareburger and was ready for a new pursuit, helping any restaurant own their own online ordering footprint. “At Bareburger, we cut a huge check to Grubhub, enough to open a new location. And most restaurants only own a small part of online orders. Third-parties get the most,” Alamgir shared.

He began ideating with his co-founder about how they could bring to any restaurant what the big brands have—their own website, apps, ordering platform, loyalty programs, etc. Alamgir said, “It was expensive but not impossible. So, we started the company and haven’t looked back. We’re able to help any size restaurant get to a 50-50 split with online ordering, half direct and half from third parties as well as help them with marketing.”

The company started pre-COVID, not knowing how important online ordering would be to the industry. Restaurants shifted their marketing messaging, channels, and more in the pandemic. One thing that Alamgir said is the key to any restaurant marketing in any setting is the story. “Tell your story. It matters to customers and why they choose you. That’s what we tell our clients. With technology, marketing, and storytelling, restaurants can survive and thrive.”

A New Episode is Served Up Every Tuesday!

Follow us on social media for the latest updates in B2B!

Latest

Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

Read More
Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

Read More
Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

Read More