How Which Wich Is Innovating Through Staffing Challenges


Changing the future of restaurant staffing is a new digital ordering tool. According to QSR, a disappointing restaurant experience during the pandemic prompted Which Wich CEO Jeff Sinelli to introduce Yellow Lab technology, an in-store digital ordering service that allows guests to order from a kiosk rather than at the counter. YellowLab’s remote ordering kiosks offer many benefits, including the ability to operate them simultaneously from multiple locations within the restaurant, streamlining the staff’s workday.

Barbara Castiglia, Executive Editor, of Modern Restaurant Management gives her take on how the introduction of this digital ordering technology will assist restaurants as they deal with current staffing challenges and more.


Barbara’s Thoughts:

“Hi, this is Barbara Castiglia of Modern Restaurant Management. The words remote and restaurant work usually don’t go together, particularly when it involves sandwiches. But an interesting innovation is coming about that one sandwich chain is using. What they’re referring to is a virtual cashier.

And this is the chain which, and what they’re doing is using ordering kiosks, but they have a remote video calling cashiers. So the customer gets to the interface. With an actual person. And this is really interesting, twofold. It’s really many folds actually. It’s really saying what we can do with technology and restaurants and this actual technology that allows this interface, to work.

And what it means for restaurants, where we’re facing such big staffing challenges is, they can have a person remotely be that interface for the brand and somebody else is focused on making that really great sandwich. So it works really well together.”

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