Skip to content
‹ Back to IndustriesFood & Beverage

MarketScale Launching First Season of Andre Natera Cooking Show

DALLAS, Texas – MarketScale, a leading B2B media company, is launching the first season of “Run the Pass with Chef Andre” featuring executive chef Andre Natera this summer. “Run the Pass with Chef Andre” features Natera in his element, hosting a series of food and beverage industry superstars each month to discuss the business side…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
MarketScale Launching First Season of Andre Natera Cooking Show

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

DALLAS, Texas – MarketScale, a leading B2B media company, is launching the first season of “Run the Pass with Chef Andre” featuring executive chef Andre Natera this summer.

“Run the Pass with Chef Andre” features Natera in his element, hosting a series of food and beverage industry superstars each month to discuss the business side of the industry as they prepare a new dish.

A graduate of Le Cordon Bleu, a Mentor BKB member and a member of the World Master Chef Society, Natera labels his unique style as fresh, simple and approachable, and driven by Mother Nature.

The end result speaks for itself, as Natera was recognized as one of the 10 best chefs in Dallas in both 2011 and 2012. Natera currently serves as the executive chef of the Fairmont Austin Hotel, the largest luxury hotel in Texas.

Topics for the first season of “Run the Pass with Chef Andre” include adopting and leveraging new technologies, supply chain management, agility in changing to a delivery-oriented kitchen, attracting and retaining top talent, general best practices and more.

On the premier episode, Natera goes on a “restaurant walk” to visit with the most well-known names in the restaurant industry in Austin including L’Oca d’Oro and Foreign & Domestic to discuss how they have shifted their business models to accommodate for curbside and delivery in recent months.

The guest list for the first season is a who’s-who of industry leaders, including Made In Cookware Co-Founder and President Jake Kalick, Food Related Founder and CEO Luciano Ciociari, Austin Food and Wine Alliance Executive Director Mariam Parker, and Giant Noise Executive Vice President Courtney Knittel.

And that’s just the beginning.

Natera’s new venture is aimed at providing an interesting and engaging look at the state of the food, beverage and restaurant industry, giving viewers unique insights from those who know it best.

Natera is uniquely positioned to bring these experts together over one stove, where he can pick their brains, share knowledge and the experiences he’s gathered over the course of his illustrious career and, lastly, create a stunning meal.

Food is a tremendous unifier, and Natera is committed to using that power to bring a valuable insider look to audiences across the world.

You can keep up with each exciting episode of “Run the Pass with Chef Andre” right here.

###

About MarketScale

MarketScale helps B2B brands build media channels to reach their buyers and grow their businesses. Based in Dallas, Texas, the company is leading the way in the evolution from traditional marketing to B2B media. They were recognized as #67 in Inc. Magazine’s 2020 Fastest Growing Companies in the State of Texas.

For media inquiries:

Zach Werblo

Director, Original Content

zach.werblo@marketscale.com

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

McDonald's is targeting a media business worth $1 billion over time. The program has not yet rolled out to the franchisees who operate the rest of its roughly 14,000 U.S. locations.

  • 01The 450-restaurant pilot has not yet rolled out to the franchisees who operate the rest of McDonald's roughly 14,000 U.S. locations, so reaching a $1 billion media business could depend on them joining.
  • 02McDonald’s is targeting a media network business that could grow to $1 billion over time, CNBC reported, with the current pilot running ads on digital drive‑thru order boards.
  • 03invidis says ads are widely expected to spread beyond drive-thru screens to digital menu boards, self-order kiosks and the mobile app.

Sep 27, 2026

Trend-driven supplement formulas often don’t earn repeat orders, Licata says

Trend-driven supplement formulas often don’t earn repeat orders, Licata says

Contract manufacturer Paul Licata says some quick-trend supplement formulas have brought few repeat orders at his shop. SIRIO Europe’s Alexej Dens points to longevity as a structural trend and is offering Aeion, ready-to-launch concepts built around daily habits across areas like cellular energy, mobility and heart health. The article argues reorder history is a key question to ask a manufacturer.

  • 01Licata's shop has seen few trend-driven formulas earn a repeat order, so the reorder rate is the number worth asking a contract manufacturer about.

Sep 27, 2026

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can turn a product brief into a complete proposal package quickly; in an internal test it produced one in about an hour versus roughly two weeks of cross-team work (Business Insider).

  • 01Orphic’s most concrete claim is cycle time: MetaNovas says a multi-function proposal package went from roughly two weeks to about an hour on a real ingestible beauty brief (Business Insider).
  • 02A Veeva QualityOne-sponsored report published via PR Newswire said 82% of respondents are consolidating older systems or moving from best-of-breed solutions into unified platforms to standardize data and processes for AI readiness (PR Newswire).

Sep 22, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512