MarketScale Launching First Season of Andre Natera Cooking Show

DALLAS, Texas – MarketScale, a leading B2B media company, is launching the first season of “Run the Pass with Chef Andre” featuring executive chef Andre Natera this summer.

“Run the Pass with Chef Andre” features Natera in his element, hosting a series of food and beverage industry superstars each month to discuss the business side of the industry as they prepare a new dish.

A graduate of Le Cordon Bleu, a Mentor BKB member and a member of the World Master Chef Society, Natera labels his unique style as fresh, simple and approachable, and driven by Mother Nature.

The end result speaks for itself, as Natera was recognized as one of the 10 best chefs in Dallas in both 2011 and 2012. Natera currently serves as the executive chef of the Fairmont Austin Hotel, the largest luxury hotel in Texas.

Topics for the first season of “Run the Pass with Chef Andre” include adopting and leveraging new technologies, supply chain management, agility in changing to a delivery-oriented kitchen, attracting and retaining top talent, general best practices and more.

On the premier episode, Natera goes on a “restaurant walk” to visit with the most well-known names in the restaurant industry in Austin including L’Oca d’Oro and Foreign & Domestic to discuss how they have shifted their business models to accommodate for curbside and delivery in recent months.

The guest list for the first season is a who’s-who of industry leaders, including Made In Cookware Co-Founder and President Jake Kalick, Food Related Founder and CEO Luciano Ciociari, Austin Food and Wine Alliance Executive Director Mariam Parker, and Giant Noise Executive Vice President Courtney Knittel.

And that’s just the beginning.

Natera’s new venture is aimed at providing an interesting and engaging look at the state of the food, beverage and restaurant industry, giving viewers unique insights from those who know it best.

Natera is uniquely positioned to bring these experts together over one stove, where he can pick their brains, share knowledge and the experiences he’s gathered over the course of his illustrious career and, lastly, create a stunning meal.

Food is a tremendous unifier, and Natera is committed to using that power to bring a valuable insider look to audiences across the world.

You can keep up with each exciting episode of “Run the Pass with Chef Andre” right here.

###

About MarketScale
MarketScale helps B2B brands build media channels to reach their buyers and grow their businesses. Based in Dallas, Texas, the company is leading the way in the evolution from traditional marketing to B2B media. They were recognized as #67 in Inc. Magazine’s 2020 Fastest Growing Companies in the State of Texas.

For media inquiries:
Zach Werblo
Director, Original Content
zach.werblo@marketscale.com

Follow us on social media for the latest updates in B2B!

Image

Latest

university
The Employer University Alignment Journey with Kristen Fox, CEO of Business-Higher Education Forum
March 16, 2026

Across the U.S., the conversation about the value of a college degree is increasingly tied to one central question: Does higher education actually prepare students for the workforce? As artificial intelligence reshapes how work gets done and employers rethink the skills they need, universities are under growing pressure to ensure graduates leave not just…

Read More
private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More