MarketScale Launching First Season of Andre Natera Cooking Show

DALLAS, Texas – MarketScale, a leading B2B media company, is launching the first season of “Run the Pass with Chef Andre” featuring executive chef Andre Natera this summer.

“Run the Pass with Chef Andre” features Natera in his element, hosting a series of food and beverage industry superstars each month to discuss the business side of the industry as they prepare a new dish.

A graduate of Le Cordon Bleu, a Mentor BKB member and a member of the World Master Chef Society, Natera labels his unique style as fresh, simple and approachable, and driven by Mother Nature.

The end result speaks for itself, as Natera was recognized as one of the 10 best chefs in Dallas in both 2011 and 2012. Natera currently serves as the executive chef of the Fairmont Austin Hotel, the largest luxury hotel in Texas.

Topics for the first season of “Run the Pass with Chef Andre” include adopting and leveraging new technologies, supply chain management, agility in changing to a delivery-oriented kitchen, attracting and retaining top talent, general best practices and more.

On the premier episode, Natera goes on a “restaurant walk” to visit with the most well-known names in the restaurant industry in Austin including L’Oca d’Oro and Foreign & Domestic to discuss how they have shifted their business models to accommodate for curbside and delivery in recent months.

The guest list for the first season is a who’s-who of industry leaders, including Made In Cookware Co-Founder and President Jake Kalick, Food Related Founder and CEO Luciano Ciociari, Austin Food and Wine Alliance Executive Director Mariam Parker, and Giant Noise Executive Vice President Courtney Knittel.

And that’s just the beginning.

Natera’s new venture is aimed at providing an interesting and engaging look at the state of the food, beverage and restaurant industry, giving viewers unique insights from those who know it best.

Natera is uniquely positioned to bring these experts together over one stove, where he can pick their brains, share knowledge and the experiences he’s gathered over the course of his illustrious career and, lastly, create a stunning meal.

Food is a tremendous unifier, and Natera is committed to using that power to bring a valuable insider look to audiences across the world.

You can keep up with each exciting episode of “Run the Pass with Chef Andre” right here.

###

About MarketScale
MarketScale helps B2B brands build media channels to reach their buyers and grow their businesses. Based in Dallas, Texas, the company is leading the way in the evolution from traditional marketing to B2B media. They were recognized as #67 in Inc. Magazine’s 2020 Fastest Growing Companies in the State of Texas.

For media inquiries:
Zach Werblo
Director, Original Content
zach.werblo@marketscale.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More
college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More