Overcoming Restaurant Challenges with Food Trucks

 

On The Move’s Marketing Director, CJ Stratte, and Specialty Vehicle Program Manager, Tim Moranz, see food trucks’ fantastic potential to stand out in today’s restaurant landscape.

And, with the ongoing pandemic forcing many restaurants hampered, some permanently and others by reduced capacity, there is a need to find ways to increase revenue, think outside of the box and stay in business.

Food trucks can be more than just a lifeline for restaurants; they can open new doors and generate more customers.

Moranz said, even though the occupancy restrictions vary from state to state, most, if not all restaurants, face some form of limitations to the number of patrons they can serve inside their establishments. And, if that restaurant doesn’t have a drive-thru or limited outdoor space to accommodate customers, the options for making up lost revenue are few.

“Even at those occupancy levels, it is difficult to get customers to go through the doors,” Stratte said. “People are still nervous about being out and about.”

Some solutions Stratte sees restaurants moving toward are more family-style takeout meals, both for pickup and delivery. And Moranz noted some subdivisions are getting food trucks to come in so everyone in the neighborhood can get a meal for their family right from the truck.

Getting food to the customers is quickly becoming the new method for restaurants to stay afloat. Stratte said she’d seen an uptick in restaurants that previously did not have a delivery option adding a food truck to sell and deliver their food.

“Food trucks have always been around,” Stratte said, “But now, they’re really trending. It’s increasing year after year, and we see a lot of growth in the industry. Even fast-food restaurants are getting food trucks instead of having drive-thrus.”

While Stratte and Moranz know all the advantages that food trucks bring to the restaurant industry, the restaurant industry is beginning to see those advantages for themselves due to circumstances brought on by the pandemic.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

EPCOM and Icom
Icom and EPCOM Showcase Real-World Impact of Trusted Communications at IWCE 2025
April 4, 2025

At the International Wireless Communications Expo (IWCE) 2025—an event focused on mission-critical communications for industries like public safety and utilities—EPCOM and Icom stood out by demonstrating how trusted technology and long-term partnerships can deliver real impact. Representing EPCOM, Director of Customer Success Abril Rodriguez highlighted the company’s role as a long-time partner and recent U.S….

Read More
Icom
New Telex-Icom Compatibility Enables Channel Change, ANI, and Emergency Decode from Dispatch
April 4, 2025

At this year’s International Wireless Communications Expo (IWCE), Telex and Icom introduced an important step forward in critical communications: the integration of Telex dispatch consoles with Icom’s P25 mobile radios. This new compatibility allows dispatchers to access key radio functions—such as channel change, ANI (Automatic Number Identification), and emergency alert decoding—directly from the Telex console. The…

Read More
The Future of AI in Education Starts with Empowering Teachers
April 4, 2025

Teachers are overburdened, overwhelmed, and often under-supported. Take the school year of 2022-23 for example — During the year, the average K–12 educator was found to juggle a whopping 49 digital tools. This digital overload, compounded by post-COVID challenges, has not only tethered teachers to their desks but eroded the essential human connection in…

Read More
port
FuturePorts Reimagines Port Leadership and Innovation in Logistics
April 3, 2025

As global trade logistics falls under more and more pressure to be faster, greener, and more transparent, port authorities and stakeholders are facing a new kind of challenge: how to modernize infrastructure while balancing environmental and community demands. Ports such as Los Angeles and Long Beach are at the epicenter of innovation and scrutiny,…

Read More