QSR State of the Industry: Gauge Capital Launches New Podcast

 

The challenges brought about by the COVID-19 pandemic meant that the quick service restaurant industry needed to evolve in order to survive. To do this, many restaurants leaned into a trend that was already in progress but not fully realized or developed. Brent White, Vice President at Gauge Capital, joined MarketScale to explain how the QSR industry underwent a massive digital transformation, opting for a “more mobile, less fixed format”.

“The savviest quick service restaurants were quick to adopt curbside pickup. Those who lagged have found it difficult to compete with larger chains, and even more difficult to compete with restaurants that had drive-thru and curbside pickup,” said White.

Throughout this time, mobile has been primarily viewed as a tool for ordering, but as White points out, it can also be leveraged for marketing in powerful ways. “According to a recent QSR study,” White said, “75% of customers want offerings sent to them via text messages. On top of that, 98% of text messages are opened within the first three minutes.”

We can expect further innovation in the QSR space as the solutions shift to meet the changing demand of consumers. For more thought leadership in this industry, stay tuned for Gauge Capital’s upcoming QSR podcast hosted by Brent White.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More