The Drive-Thru is Pivotal for QSR’s But How Can They Be More Efficient?

The pandemic accelerated many aspects of the restaurant industry, including the ways in which consumers interact with QSR’s. Bringing in the Global Head of Technology for Xenial, host Barbara Castiglia spoke with Chris Siefken about the changing nature of QSR’s and the technology that is here to address them.

Restaurant technology is, and always has been, about figuring out what restaurants and guests want. The software technology company Xenial, which was taken from the Ancient Greek word for hospitality, has taken that challenge head on.

“So, we offer a large number of products, they generally represent something like 16 categories, the primary space we’re probably most well-known for…is in the point of sales space. We provide point of sales systems to the vast majority of our customers,” explained Siefken. Xenial’s top-notch technology comprises a significant market share of the top 25 brands, including Restaurant Brand International, Taco Bell, and Jack-in-the-Box. Their services include digital menu solutions, kitchen solutions, kitchen automation, drive-thru technology, automation, and kiosks.

Siefken credited their success to long-standing relationships with restaurants. Denny’s has been a customer for 30+ years and is now on their third iteration of technology improvements. Long-term relationships allow Xenial to build trust and rapor with their clients. Siefken noted that while, “not every customer has every product,” Xenial is able to demonstrate success by trying to, “provide not products so much as solutions.”

As such, Xenial is advancing the QSR market in their current pilot program. Siefken said, “We are working on some fairly sophisticated drive-thru automation workflows.” These improvements include improved computer vision, which aims to improve customer experience by adding insightful data for both restaurant and customer. With this new system, “We know how long the line is beyond the menu board,” said Siefken.

More Stories Like This:

Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?

Creating the Roadmap for the Digital Restaurant

Follow us on social media for the latest updates in B2B!


Cargo Trends: US West Coast seeks to remedy loss of market share
October 6, 2022
LONG BEACH, October 4 – BNSF Railway plans to invest more than $1.5 billion for the construction of a major new rail facility in Southern California, a move ostensibly aimed at easing congestion at the Ports of Read more
Coming Down the Pike: California governor signs legislation regarding detention and demurrage fees
October 6, 2022
LONG BEACH, October 4 – California has passed AB 2406, a new state law concerning per diem charges imposed by intermodal marine equipment providers or intermodal marine terminal operators. Governor Gavin Read more
Ethereum Merge cryptomining
Post-Ethereum Merge, Is Cryptomining Losing Its Value Proposition?
October 6, 2022
Ethereum’s completed merge to a new “proof-of-stake” model sent seismic shockwaves across the high-end graphics card industry. The ending of its energy-consuming cryptomining process also means the end Read more