The Drive-Thru is Pivotal for QSR’s But How Can They Be More Efficient?
The pandemic accelerated many aspects of the restaurant industry, including the ways in which consumers interact with QSR’s. Bringing in the Global Head of Technology for Xenial, host Barbara Castiglia spoke with Chris Siefken about the changing nature of QSR’s and the technology that is here to address them.
Restaurant technology is, and always has been, about figuring out what restaurants and guests want. The software technology company Xenial, which was taken from the Ancient Greek word for hospitality, has taken that challenge head on.
“So, we offer a large number of products, they generally represent something like 16 categories, the primary space we’re probably most well-known for…is in the point of sales space. We provide point of sales systems to the vast majority of our customers,” explained Siefken. Xenial’s top-notch technology comprises a significant market share of the top 25 brands, including Restaurant Brand International, Taco Bell, and Jack-in-the-Box. Their services include digital menu solutions, kitchen solutions, kitchen automation, drive-thru technology, automation, and kiosks.
Siefken credited their success to long-standing relationships with restaurants. Denny’s has been a customer for 30+ years and is now on their third iteration of technology improvements. Long-term relationships allow Xenial to build trust and rapor with their clients. Siefken noted that while, “not every customer has every product,” Xenial is able to demonstrate success by trying to, “provide not products so much as solutions.”
As such, Xenial is advancing the QSR market in their current pilot program. Siefken said, “We are working on some fairly sophisticated drive-thru automation workflows.” These improvements include improved computer vision, which aims to improve customer experience by adding insightful data for both restaurant and customer. With this new system, “We know how long the line is beyond the menu board,” said Siefken.
More Stories Like This:
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
Creating the Roadmap for the Digital Restaurant
Planning for International Interactive Mixed Reality Art
Interactive visual stories and art are becoming more and more common as AR storytelling begins to dominate the space. From museums to advertising campaigns, interactive art is reinventing the way stories have been traditionally told, making the world its canvas. As VR and AR tech becomes more accessible, artists find themselves intrigued with the new […]
How ViVE 2023 is Transforming Healthcare Systems for Senior Digital Health Leaders
Thousands of the world’s top digital health and healthcare technology executives will be attending ViVE 2023 March 26 through March 29 in Nashville this year with an estimated attendance of 7,500. The event is being hailed as the premiere destination for digital healthcare leaders and business executives looking to create meaningful industry connections and thought […]
Why Community-Generated-Content is the New Engine to Drive Engagement
Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]