Tips for Helping Your Small Business Survive Long Lead Times

 

Key Points:

  • In order to have consistent inventory during global supply chain shake-ups, companies have diversified products by finding suppliers and manufacturers that operate within the United States.
  • Fetch RI has seen a lot of persisting supply chain challenges, including long lead times and delayed supply shipments.
  • The company has made changes in purchasing procedures by doubling and tripling the amount of time it expects for a product to arrive after ordering it.

Commentary:

Through the pandemic, small business owners across the country scrambled to keep up with ever-changing mandates and are still dealing with supply chain challenges that plague virtually every industry. Adjusting operations has become necessary for most businesses to stay alive, and Johnna Devereaux, the owner of Fetch RI, a Rhode Island based holistic pet boutique and supply store, shared with MarketScale how she pivoted during these trying times and what learning lessons can apply to other entrepreneurs facing long lead times.

Abridged Thoughts:

The last year and a half has proven to be very difficult for small businesses. Specifically in our store, we’ve seen a lot of issues with products coming in and delivery times. One of the things that we’ve done to pivot with this challenge is to change our purchasing procedures. We have basically doubled, if not tripled, the amount of time that we’re taking from ordering a product to when we’re expecting it to arrive. We’ve also diversified our products and looked into different areas that we might not have otherwise looked in to find Made in the USA products, products by crafters, small businesses, looking through different avenues, different channels than we normally would have.

More Stories Like This:

Adjusting to Supply Chain Issues Ahead of Holiday Season Demand

Why Can’t the Supply Chain Solve its Oversight Issues?

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More