Uber Dives into the World of Alcohol Delivery


Uber, which has already expanded its footprint from ride-hailing to food delivery with its massively popular Uber Eats, is adding more to that expanding food delivery network.

Tech Crunch has reported that Uber announced it has plans to acquire Drizly, an alcohol delivery service, for $1.1 billion, highlighting the growing value of the alcohol delivery segment in the United States and beyond.

The deal is expected to close in the first half of 2021. By then, Drizly’s marketplace should be built directly into the Uber Eats app, giving users the ability to order alcohol from the familiar platform.

It’s expected that Drizly will continue running its own app for now, as well, though that’s subject to change. At its last count, Drizly’s services reach 1,400 cities across North America, and the company most recently expanded into Atlanta by partnering with local marketplaces and liquor stores, echoing Uber Eats’ delivery model of working with existing brick-and-mortar merchants.

Since its start in 2012, Drizly has raised just shy of $120 million.

On this MarketScale Industry Update, host Daniel Litwin dove into the implications of Uber’s continued growth, how the company might navigate differing regulatory conditions across the U.S., and the impact of this move and Uber’s aggressive growth on an already floundering restaurant and bar industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


restaurant sales black friday
Restaurant Sales Are Up, But Foot Traffic Is Down. Why Is That?
November 23, 2022
   The third quarter was a good quarter for chain restaurants. However, more sales do not necessarily translate into more customers. Lisa Miller, President, Lisa W. Miller & Read more
Deanna Baumgardner discusses diversity roles
High Turnover in Diversity Roles is a Reflection of Unrealistic Expectations
November 23, 2022
Diversity roles, specifically diversity and inclusion managers, have been the second fastest growing job title in the last five years according to LinkedIn. Yet, these positions are also experiencing a Read more
FCC Broadband Connectivity
New FCC Broadband Map Crowdsources Regulation of Broadband Availability
November 23, 2022
This week the Federal Communications Commission (FCC) released its new broadband availability maps to cheers from the larger telecom industry. With this new set of FCC maps, a huge win for Read more