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American Express takes its NBA and WNBA partnership global and adds USA Basketball
American Express, the NBA and the WNBA expanded their multiyear partnership internationally, with Global Games activations, NBA Houses, a new USA Basketball deal and a planned program linking eligible Cards to NBA ID.
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WTA and TikTok sign a global content deal, starting with a livestreamed Finals draw
The WTA and TikTok announced a global content partnership covering TikTok GamePlan tournament hubs, player-led storytelling and a WTA Creator Club, with the FAGE WTA Finals draw ceremony livestreamed exclusively on TikTok.
Southern Nevada locals make up 76% of buyers in the A's sold-out top club
The A's sold out the roughly 300-seat Athletic Club before their Las Vegas ballpark opens.
TNT Sports will produce most of its 82 college basketball games remotely
TNT Sports opened Year 2 of regular-season college hoops with REMI as the default. Arena connectivity and truck availability decide the rest.
Both teams at the NFL Madrid game are Sports Illustrated Tickets clients
The Bengals and Falcons, who meet in Madrid, are both Sports Illustrated Tickets clients. Ticketmaster is the ticketing sponsor for both teams.
X Games hires former UFC and Williams Racing executive to sell X Games and its new league
X Games names Paul Asencio Chief Revenue Officer, effective November 9. The MoonPay X Games League's first winter season begins in January 2027.
Cleveland Guardians' new cloud phone system saves IT 20 to 30 hours a week
The Cleveland Guardians save 20 to 30 IT hours a week with TTx's Maven Cloud and are now rolling it out across the organization.
MLB sponsorship revenue rose 57% since 2022 on just 17% more deals
MLB teams booked $2.12B in 2026 sponsorship revenue, up 7.3%, while deal count rose just 1.2%. Since 2022, revenue is up 57% on 17% more deals.
Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports
Nine days after EA closed BioWare, Bloomberg reports the deciding factor was a chance to build a new Star Wars Battlefront, weighed against about $18 billion of debt from the company's $55 billion buyout.
Joe Schwent saw Gateway PGA shift from Monday golf to community work
Joe Schwent recalls Gateway PGA’s move from Monday playing days to PGA HOPE and PGA ABLE, as the section plans a $4 million North St. Louis center.
EA and NFL bring real stadium sponsor signs into Madden NFL
EA and the NFL are putting real stadium sponsor signs into Madden NFL, a game fans play more than 2 billion times a year.
Roswell's thin air made a T-6 crew chief start his tuning over
Crew chief Charlie Duffy is relearning race 90's engine tuning for Roswell's thinner air after years of Reno data stopped working.
Six of 15 game EVS operators worked from Pico
Game Creek’s GCV Yogi supported FOX in Milwaukee. Six game-side EVS operators worked from FOX’s Pico facility in Los Angeles.
Plano's mayor says Willow Bend is a district, not a Stars arena with parking
Plano mayor explains Willow Bend as a mixed-use entertainment district with housing, shopping, and offices, with the Dallas Stars arena as one component.
Westmont Yard tied three new video boards to local sponsor partnerships
Westmont Yard, built in 2010, put in three video boards with Nevco Media Group and built the upgrade around local sponsors it first signed for banners.
NWSL refreshes finances as teams 19 and 20 wait
Jessica Berman says the NWSL has no fixed deadline to award teams 19 and 20.
Rice renames stadium in 20-year deal ahead of $120M renovation
Rice Stadium is now First Community Stadium. The 20-year deal bundles campus banking and internships, and much of it could run in a smaller renovated venue.
Premier League and EFL are $179M apart over five years on a funding deal
The Premier League raised its offer to $239M a year. The EFL wants $275M, and its chair is said to think $239M isn’t enough.
DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes
DAZN produces the show and KARE 11 airs it free. The same week, Memphis got an identical 15-game package on ABC24.
Stand-up Polska and what live comedy asks of ticketing
Stand-up Polska is a group of comedians built around live comedy. Here is what a live comedy calendar could mean for ticketing.
GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball
GameChanger's new basketball tools give club administrators a way to share information with all their teams at once.
The NHL's new production operation will serve six teams ahead of U.S. rights talks
The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.
Sportico's Invest London spotlights NBA Europe and sports financing
At Sportico's Invest London, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson join the NBA's George Aivazoglou on the NBA Europe panel.
Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime
Todd Boehly's Eldridge, which holds stakes in the Dodgers, Lakers and Sparks, led an undisclosed round in youth sports media company Overtime.
From the archive
Building Stadium Experiences for Everyone
At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b
Virtual Physical Therapy and the Changing Landscape of Athlete Care
Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…
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