Get Vertical! with Mike McCalley

MarketScale’s innovative and resilient approach to B2B marketing has disrupted traditional models, empowering companies to engage their communities through organic and scalable content creation. By adapting to challenges like the pandemic and fostering client independence in content production, MarketScale demonstrates how innovation and values-driven leadership can redefine industry standards. As organizations face growing pressure to…

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

In the rapidly globalizing world of business, human resources (HR) play a pivotal role not just in managing personnel but in shaping corporate strategy and culture across international borders. Chuck Heaton, the Vice President of Human Resources at PERMA-PIPE, brings to light the complexities and nuances of managing HR on a global scale, drawing…

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many…

Identifying and capitalizing on emerging market opportunities is crucial for entrepreneurs and investors in today’s fast-paced global economy. With entrepreneurship in Latin America echoing the boom of Silicon Valley during the dot-com era, today’s episode dives into the dynamic growth and untapped opportunities in this vibrant region. Amidst this backdrop, what drives successful navigation…

In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his…

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

In the second part of a two-part Get Vertical! Episode with guest Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, host Mike McCalley continues his look into the importance of perseverance in the workforce. McCalley and Wilson focus on energy, where success is likely, and the application of Moore’s law in…

In the first part of a two-part Get Vertical! episode, host Mike McCalley welcomes Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas. Wilson shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s…