Get Vertical! with Mike McCalley

Building a Business with Grit and Revolutionizing Workplace Safety

Workplace safety

Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world’s first fully mobile-friendly safety training platform to bring safety…

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Latest

Articles
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape. In this episode of…

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Business Services
Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story

MarketScale’s innovative and resilient approach to B2B marketing has disrupted traditional models, empowering companies to engage their communities through organic and scalable content creation. By adapting to challenges like the pandemic and fostering client independence in content production, MarketScale demonstrates how innovation and values-driven leadership can redefine industry standards. As organizations face growing pressure to…

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Business Services
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

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Articles
When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders

In the rapidly globalizing world of business, human resources (HR) play a pivotal role not just in managing personnel but in shaping corporate strategy and culture across international borders. Chuck Heaton, the Vice President of Human Resources at PERMA-PIPE, brings to light the complexities and nuances of managing HR on a global scale, drawing…

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Articles
From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many…

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Business Services
Leveraging Economic Shifts and Corporate Knowledge can Unlock New Opportunities in Emerging Markets

Identifying and capitalizing on emerging market opportunities is crucial for entrepreneurs and investors in today’s fast-paced global economy. With entrepreneurship in Latin America echoing the boom of Silicon Valley during the dot-com era, today’s episode dives into the dynamic growth and untapped opportunities in this vibrant region. Amidst this backdrop, what drives successful navigation…

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Latest

educators
Nontraditional Education Is Outpacing the System With Real-World Skills, Student-Led Ventures, and Community-Driven Networks
May 7, 2025

Across the country, a growing number of students and educators are taking education into their own hands—literally. As frustration with traditional education mounts, a new wave of entrepreneurial energy is leading to radically reimagined learning spaces. From food forests to fashion start-ups, the classroom looks more like a collaborative studio than a lecture hall….

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healthcare
HFMA Lone Star Golf Tournament: Driving Success in Healthcare and Beyond
May 7, 2025

Change the trajectory of your future in healthcare, enjoy the game of golf and the company of influential individuals, all while making a difference in North Texas. Witness the impressive showcase of AI-powered technologies and the compelling discussions around inclusion and mentorship in the healthcare industry. Key Moments & Topics Covered: Understanding the annual HFMA…

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HFMA
Unlock The Power of Collective Knowledge at HFMA
May 6, 2025

In this video, learn how the Healthcare Financial Management Association (HFMA) conference provides a platform for extensive individual and collective growth in the revenue cycle management industry. And hear about the joy Water Labs takes in both sponsoring important events and learning from great minds in the industry. What You’ll Learn The Unique Value of…

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Healthcare
Innovations in Healthcare: Utilizing AI and Partnerships for Success
May 6, 2025

Join Nick Tombrella of Water Labs AI and Dr. Tim Reynolds of Healthcare Express as they explore the impact of AI and strategic partnerships in the healthcare industry.  What You’ll Learn  The Significance of Partnerships Current and Future Tech Trends Building Successful Partnerships Upcoming Trends in Healthcare Benefits of Partnering with Water Labs AI  From…

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Other Get Vertical! with Mike McCalley
Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis
August 24, 2023

In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his…

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The Life of a Start-Up: VOMO
August 23, 2023

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

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Sabrina Wilson and the Power of Perseverance: Part 2 of 2
August 7, 2023

In the second part of a two-part Get Vertical! Episode with guest Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, host Mike McCalley continues his look into the importance of perseverance in the workforce. McCalley and Wilson focus on energy, where success is likely, and the application of Moore’s law in…

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Sabrina Wilson and the Power of Perseverance: Part 1 of 2
August 7, 2023

In the first part of a two-part Get Vertical! episode, host Mike McCalley welcomes Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas. Wilson shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s…

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To Drive Growth Through Innovative Marketing, Be Clever as a David Fox
July 10, 2023

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How…

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Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success
June 23, 2023

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion…

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The Life of a Start-Up: Connecting, Building, and Maintaining Relationships for Success
May 15, 2023

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

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Get Vertical! with Mike McCalley and Ben Millar: Part 2
May 15, 2023

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create…

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Ways to Drive Dramatic Sustainable Growth
May 15, 2023

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure…

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