Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes
DAZN produces the show and KARE 11 airs it free. The same week, Memphis got an identical 15-game package on ABC24.
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Stand-up Polska and what live comedy asks of ticketing
Stand-up Polska is a group of comedians built around live comedy. Here is what a live comedy calendar could mean for ticketing.
GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball
GameChanger's new basketball tools give club administrators a way to share information with all their teams at once.
The NHL's new production operation will serve six teams ahead of U.S. rights talks
The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.
Sportico's Invest London spotlights NBA Europe and sports financing
At Sportico's Invest London, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson join the NBA's George Aivazoglou on the NBA Europe panel.
Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime
Todd Boehly's Eldridge, which holds stakes in the Dodgers, Lakers and Sparks, led an undisclosed round in youth sports media company Overtime.
Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity
Ryan Field has 35,000 seats, none more than 136 feet from the field, and a 200,000-square-foot plaza that will host six Chicago food vendors.
NFL TV audiences rebound in Week 2 after a 13% Week 1 drop
Fox drew 27.2 million for Cowboys-Commanders and CBS set a Week 2 record. With Nielsen changing its counting again, some of that growth comes from the method.
NHL still expects more clarity on Texas expansion by December
Gary Bettman said the NHL expects more clarity by December on a possible second team in Texas, but stressed there is no fixed timetable for a decision.
Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium
Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.
67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App
Sixty-seven Detroit Red Wings regular-season games are expected to air on Detroit SportsNet in 2026-27, with in-market streaming available in the MLB App.
Serie A stays with CBS one more year, plans U.S. bid after World Cup
CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.
The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house
The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.
MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'
MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.
Versant's US$530m Full Swing buy in a busy summer of sports tech deals
SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.
JMI Sports keeps Penn's multimedia rights five more years under a new revenue share
JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.
SBJ's Tech Awards: Winners Span Data, Performance, Fan Access
SBJ's 2026 SBA: Tech awards named winners in AI, athlete performance, fan accessibility and venue operations, including Elevate's EPIC and OneCourt.
Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value
A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.
Pollstar names winners of 2026 Excellence in Concessions Awards
Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, recognizing venue food, beverage and hospitality programs across the U.S.
Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues
SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.
Turkish Airlines to Replace Standard Chartered on Liverpool Shirts
Turkish Airlines agreed to sponsor Liverpool’s shirts from 2027-28 in a five-year deal reported at about $81 million annually.
NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal
The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.
Sports venues are now being specced like IT projects
Facilities teams are planning for connectivity, drones and LED lighting while projects like a proposed $70M Louisiana complex show pipelines getting bigger
US Open’s million-plus crowd is turning event tech into data ops
USTA’s startup program and Deloitte’s US Open work point to the same shift: major events are buying and governing a data-operating model, not just event tech.
From the archive
Building Stadium Experiences for Everyone
At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b
Virtual Physical Therapy and the Changing Landscape of Athlete Care
Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…
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