Skip to content
24 articles

Sports & Entertainment

Fan engagement, venue tech, and live event innovation.

Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.

NWSL is about to open its data room to prospective investors for teams 19 and 20
Featured

NWSL refreshes finances as teams 19 and 20 wait

Jessica Berman says the NWSL has no fixed deadline to award teams 19 and 20.

MarketScale Newsroom·

All Articles

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard, built in 2010, put in three video boards with Nevco Media Group and built the upgrade around local sponsors it first signed for banners.

MarketScale Newsroom·
First Community Credit Union names Rice's stadium for 20 years ahead of $120M rebuild

Rice renames stadium in 20-year deal ahead of $120M renovation

Rice Stadium is now First Community Stadium. The 20-year deal bundles campus banking and internships, and much of it could run in a smaller renovated venue.

MarketScale Newsroom·
Premier League and EFL are $179M apart over five years on a funding deal

Premier League and EFL are $179M apart over five years on a funding deal

The Premier League raised its offer to $239M a year. The EFL wants $275M, and its chair is said to think $239M isn’t enough.

MarketScale Newsroom·
DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes

DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes

DAZN produces the show and KARE 11 airs it free. The same week, Memphis got an identical 15-game package on ABC24.

MarketScale Newsroom·
Stand-up Polska and what live comedy asks of ticketing

Stand-up Polska and what live comedy asks of ticketing

Stand-up Polska is a group of comedians built around live comedy. Here is what a live comedy calendar could mean for ticketing.

MarketScale Newsroom·
GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger's new basketball tools give club administrators a way to share information with all their teams at once.

MarketScale Newsroom·
Hockey broadcast collage logo removed

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.

MarketScale Newsroom·
Sportico's Invest London puts capital at the center of NBA Europe and sports financing

Sportico's Invest London spotlights NBA Europe and sports financing

At Sportico's Invest London, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson join the NBA's George Aivazoglou on the NBA Europe panel.

MarketScale Newsroom·
Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge, which holds stakes in the Dodgers, Lakers and Sparks, led an undisclosed round in youth sports media company Overtime.

MarketScale Newsroom·
Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Ryan Field has 35,000 seats, none more than 136 feet from the field, and a 200,000-square-foot plaza that will host six Chicago food vendors.

MarketScale Newsroom·
NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million for Cowboys-Commanders and CBS set a Week 2 record. With Nielsen changing its counting again, some of that growth comes from the method.

MarketScale Newsroom·
NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

Gary Bettman said the NHL expects more clarity by December on a possible second team in Texas, but stressed there is no fixed timetable for a decision.

MarketScale Newsroom·

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

MarketScale Newsroom·
67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Sixty-seven Detroit Red Wings regular-season games are expected to air on Detroit SportsNet in 2026-27, with in-market streaming available in the MLB App.

MarketScale Newsroom·

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

MarketScale Newsroom·

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

MarketScale Newsroom·
MLS is shopping an eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

MarketScale Newsroom·
Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.

MarketScale Newsroom·
JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.

MarketScale Newsroom·
SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's 2026 SBA: Tech awards named winners in AI, athlete performance, fan accessibility and venue operations, including Elevate's EPIC and OneCourt.

MarketScale Newsroom·
World Cup Rules Force Naming Rights Off Host Stadiums

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.

MarketScale Newsroom·
Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, recognizing venue food, beverage and hospitality programs across the U.S.

MarketScale Newsroom·
Euroleague Builds Unified Streaming Platform as US Open Completes Venue Upgrade

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.

MarketScale Newsroom·

From the archive

New to MarketScale?

MarketScale is the B2B media platform Sports & Entertainment companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.