Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium
Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.
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67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App
Sixty-seven Detroit Red Wings regular-season games are expected to air on Detroit SportsNet in 2026-27, with in-market streaming available in the MLB App.
Serie A stays with CBS one more year, plans U.S. bid after World Cup
CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.
The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house
The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.
MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'
MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.
Versant's US$530m Full Swing buy in a busy summer of sports tech deals
SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.
JMI Sports keeps Penn's multimedia rights five more years under a new revenue share
JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.
SBJ's Tech Awards: Winners Span Data, Performance, Fan Access
SBJ's 2026 SBA: Tech awards named winners in AI, athlete performance, fan accessibility and venue operations, including Elevate's EPIC and OneCourt.
Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value
A pre-tournament Navigate analysis, published in June 2026, projected up to $135M in lost naming-rights media value at World Cup stadiums.
Pollstar names winners of 2026 Excellence in Concessions Awards
Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, recognizing venue food, beverage and hospitality programs across the U.S.
Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues
SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.
Turkish Airlines to Replace Standard Chartered on Liverpool Shirts
Turkish Airlines agreed to sponsor Liverpool’s shirts from 2027-28 in a five-year deal reported at about $81 million annually.
NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal
The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.
Sports venues are now being specced like IT projects
Facilities teams are planning for connectivity, drones and LED lighting while projects like a proposed $70M Louisiana complex show pipelines getting bigger
US Open’s million-plus crowd is turning event tech into data ops
USTA’s startup program and Deloitte’s US Open work point to the same shift: major events are buying and governing a data-operating model, not just event tech.
Uefa is selling referee sleeve ads, and the small patch creates a big match-day workflow
Uefa’s first referee-sleeve sponsor deal with Strauss is a small patch with big operational ripple effects for rights teams, kit suppliers, and brand safety wor
Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory
Presidio is pushing agentic AI into sports media ops, pairing Captivate fan experiences with Resonate back-end search, tagging, and clip generation on AWS Media
30% of high schools have canceled games for referee shortages, AB survey finds
Athletic Business survey data shows officials are the bottleneck in prep sports, while colleges keep building. That’s shifting spending toward flexible systems
Cosm’s 700-seat domes make NFL rights run like venue operations
Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.
Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues
Fastbreak AI says its software now schedules 50+ pro leagues. For ops teams, the real shift is treating schedules like constrained optimization, not calendar wo
YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices
YouTube TV added ESPN Unlimited in-app as ESPN lifts DTC prices on Sept. 17, shifting how operators should value bundled sports streaming versus stand-alone tie
Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work
NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-
The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams
NBA and YouTube are in advanced talks on a 2027-28 local-games hub that could top $1B, with team count, geofencing, and RSN coexistence driving the spec.
Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test
The Snow League adds YouTube simulcasts, >50 hours on Peacock, and a second U.S. stop. For media ops teams, it’s a multi-platform workflow problem.
From the archive
Building Stadium Experiences for Everyone
At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b
Virtual Physical Therapy and the Changing Landscape of Athlete Care
Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…
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