A BICSI Live Look with Z-Band

Marketscale welcomes guest Dan Helfrick, VP of Marketing for Z-Band, live from BICSI 2020 Winter Conference and Exhibition in Tampa, Florida. Z-Band is a leader in enterprise video distribution, serving many industries, including healthcare.

This is Z-Band’s first year at the event, and Dan shares insights on what’s happening in the world of information and communication technology (ICT).

Dan says, “We learned about BICSI through a client, who prompted us to share our knowledge with this audience, and we found that who interface with what we do are here.”

There is lots of buzz in the ICT space, especially in healthcare. Hospitals, specifically, need to respond to patient expectations around content availability.

Dan shares, “Healthcare facilities almost always have a concern with bandwidth. If it’s a new building, this is factored in, but for existing organizations, they usually need to upgrade their infrastructure to handle the modern world. We work with them to address these issues.”

Content and video distribution are tied to patient satisfaction, as well. “If a patient can’t watch the game, they’ll be less satisfied with their stay, which can impact the organization’s revenue,” Dan comments.

Dan also relays a new trend in healthcare of being able to access your own streaming service. Patients, just like consumers in any environment, want to be able to watch content from their own Netflix account, for example. This is something the industry will need to respond to and establish a cost-effective way to do so.

Hear more from Dan about BICSI by watching the episode.

Follow us on social media for the latest updates in B2B!


Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more