Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Key Considerations when Building a DTC Healthcare Brand

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by five years.

But how did this growth manifest in the healthcare space?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Locke Bio Founder Cathy Tie. Locke Bio is focusing on bridging the ecommerce and healthcare gap and helping North American companies launch direct-to-consumer digital health and pharmaceutical brands.

Recent success stories in this intersection of DTC and healthcare include companies like Hims and PillPack, which was purchased by Amazon in an effort to develop a robust pharmaceutical delivery infrastructure. So, how did these players find success in the field? What made their business model sustainable?

Watch the entire episode to hear Tie’s insights and the key considerations for healthcare brands looking to go DTC.

—

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

Melissa Gonzalez, a retail strategist, discusses the transformation and innovation in retail marketing. Emphasizing the role of in-store experiences, the conversation revolves around modern retail trends and strategies. The podcast features insights on how brands can stay competitive and capture consumer attention.

  • 01Innovative in-store experiences are crucial for modern retail success.
  • 02Retailers need to focus on creating dynamic environments to attract consumers.
  • 03Staying competitive requires adaptive retail strategies.

Aug 5, 2026

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI is transitioning from a support role to a key player in driving online retail sales, affecting staffing, sourcing, and forecasting strategies for enterprise merchandisers. This shift presents significant changes in the retail industry, especially regarding how businesses plan and execute purchasing strategies. Retailers must adapt to AI-influenced models to remain competitive.

  • 01AI is becoming a direct driver of online retail sales.
  • 02Retail enterprise merchandisers must adapt planning and buying strategies to incorporate AI advancements.
  • 03The impact of AI on staffing, sourcing, and forecasting is reshaping retail ecommerce.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512