Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Key Considerations when Building a DTC Healthcare Brand

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by five years.

But how did this growth manifest in the healthcare space?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Locke Bio Founder Cathy Tie. Locke Bio is focusing on bridging the ecommerce and healthcare gap and helping North American companies launch direct-to-consumer digital health and pharmaceutical brands.

Recent success stories in this intersection of DTC and healthcare include companies like Hims and PillPack, which was purchased by Amazon in an effort to develop a robust pharmaceutical delivery infrastructure. So, how did these players find success in the field? What made their business model sustainable?

Watch the entire episode to hear Tie’s insights and the key considerations for healthcare brands looking to go DTC.

—

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart has acquired Arpalus, a firm specializing in computer vision, as part of its strategy to enhance AI-driven shelf intelligence. This move emphasizes the growing importance of AI technology in the retail and grocery sectors to improve efficiency and customer experience. As AI continues to reshape ecommerce, grocery operators need to integrate these technologies to remain competitive.

  • 01Instacart has acquired Arpalus to integrate advanced computer vision technology into its platform.
  • 02AI-driven shelf intelligence is becoming essential for modern grocery and retail operations.
  • 03Grocery operators must evaluate and adopt AI technologies to stay competitive in the changing retail landscape.

Jul 31, 2026

Retail's digital infrastructure is being rebuilt in real time, and Tractor Supply, Albertsons, and DoorDash are showing how

Retail's digital infrastructure is being rebuilt in real time, and Tractor Supply, Albertsons, and DoorDash are showing how

Major retailers like Tractor Supply, Albertsons, and DoorDash are actively rebuilding their digital infrastructure amid the growing e-commerce market, projected to reach $6.9 trillion globally by 2026. Retailers are adopting new strategies to enhance their digital operations and meet increasing customer demands. These efforts highlight the ongoing changes in the retail landscape driven by technological advancements.

  • 01E-commerce is expected to grow to a $6.9 trillion global market by 2026.
  • 02Retailers are enhancing their digital operations to adapt to technological advancements.
  • 03Companies like Tractor Supply, Albertsons, and DoorDash are leading in digital infrastructure redevelopment.

Jul 31, 2026

Amazon Business hits $60 billion in annualized gross sales as B2B ecommerce enters its agentic AI era

Amazon Business hits $60 billion in annualized gross sales as B2B ecommerce enters its agentic AI era

Amazon Business has reached a milestone of $60 billion in annualized gross sales as the use of agentic AI transforms how enterprise buyers find and purchase products. The integration of AI in B2B ecommerce is facilitating more efficient product discovery and procurement processes for businesses. This marks a significant evolution in the B2B retail landscape, emphasizing the growing influence of technology in commerce.

  • 01Amazon Business achieved $60 billion in annualized gross sales.
  • 02Agentic AI is changing how enterprise buyers discover and purchase products.
  • 03B2B ecommerce is increasingly adopting advanced technologies like AI.

Jul 30, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512