Shifting Patient Responsibility

From the patient to the provider to the payer, healthcare is a busy operating system that everyone plays an important role in. Reflecting on his journey in healthcare and the current operating system is Nick Love, a Benefit Strategist with Brinson Benefits. Host of  Highway to Health host David Kemp sat down with Love to talk about his journey.

Love admittedly became interested in healthcare from an entrepreneurial and financial aspect, but over the years this has changed. “I’ve experienced healthcare in my personal life and…just how difficult it is navigating the system…that’s what I can help with and help people do…that’s what’s kept me in, is the ability to help people, to advocate for other people and show them better ways to be consumers and buyers of healthcare and healthcare services, really,” said Love.

Getting better is usually the #1 priority when you’re sick, and having someone to guide you through the process and advocate on your behalf is key. Love said, “That’s the foundation of our firm, really is to be advocates for other people. Whether you’re an employer, the buyer of healthcare for your people or you’re the end user.”

Healthcare should not be a confusing topic, but it is often an overly difficult and increasingly murky system. “Why does it cost $1,500 dollars for an MRI at one facility but $350 at another? And which one’s better? How do you decide? How do you know that?” reflected Love.

While virtual care can bring more attention to those who need it, it can also be misused. This is where patient responsibility comes in. As patients become more aware of the system and the price, patient responsibility is shifting to advocate for more transparent healthcare transactions, or opting out of professionally monitoring their health altogether. With healthcare costs continuing to rise, it falls to the patient, and people like Love, to advocate for change.

More Like This Story:

How Josh Byrd Uses Songwriting Experience to Tell the Patient Story

Educating Customers Will Be Key to Balancing Customers Expectations With Healthcare Plans

Follow us on social media for the latest updates in B2B!

Image

Latest

Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More
European fiber infrastructure trends
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…

Read More
purpose
From Amazon Leader to Franchise Owner: Ramiah Martin on Leadership, Purpose, and Legacy
December 10, 2025

Many professionals reach a moment when the title, the salary, and the climb aren’t enough anymore. They start looking for work that feels meaningful — work that reflects who they are and what they want their lives to stand for. And with millions of Americans stepping out to build businesses of their own in…

Read More
imposter syndrome
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
December 10, 2025

Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…

Read More