Shifting Patient Responsibility

From the patient to the provider to the payer, healthcare is a busy operating system that everyone plays an important role in. Reflecting on his journey in healthcare and the current operating system is Nick Love, a Benefit Strategist with Brinson Benefits. Host of  Highway to Health host David Kemp sat down with Love to talk about his journey.

Love admittedly became interested in healthcare from an entrepreneurial and financial aspect, but over the years this has changed. “I’ve experienced healthcare in my personal life and…just how difficult it is navigating the system…that’s what I can help with and help people do…that’s what’s kept me in, is the ability to help people, to advocate for other people and show them better ways to be consumers and buyers of healthcare and healthcare services, really,” said Love.

Getting better is usually the #1 priority when you’re sick, and having someone to guide you through the process and advocate on your behalf is key. Love said, “That’s the foundation of our firm, really is to be advocates for other people. Whether you’re an employer, the buyer of healthcare for your people or you’re the end user.”

Healthcare should not be a confusing topic, but it is often an overly difficult and increasingly murky system. “Why does it cost $1,500 dollars for an MRI at one facility but $350 at another? And which one’s better? How do you decide? How do you know that?” reflected Love.

While virtual care can bring more attention to those who need it, it can also be misused. This is where patient responsibility comes in. As patients become more aware of the system and the price, patient responsibility is shifting to advocate for more transparent healthcare transactions, or opting out of professionally monitoring their health altogether. With healthcare costs continuing to rise, it falls to the patient, and people like Love, to advocate for change.

More Like This Story:

How Josh Byrd Uses Songwriting Experience to Tell the Patient Story

Educating Customers Will Be Key to Balancing Customers Expectations With Healthcare Plans

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More