Shifting Patient Responsibility

From the patient to the provider to the payer, healthcare is a busy operating system that everyone plays an important role in. Reflecting on his journey in healthcare and the current operating system is Nick Love, a Benefit Strategist with Brinson Benefits. Host of  Highway to Health host David Kemp sat down with Love to talk about his journey.

Love admittedly became interested in healthcare from an entrepreneurial and financial aspect, but over the years this has changed. “I’ve experienced healthcare in my personal life and…just how difficult it is navigating the system…that’s what I can help with and help people do…that’s what’s kept me in, is the ability to help people, to advocate for other people and show them better ways to be consumers and buyers of healthcare and healthcare services, really,” said Love.

Getting better is usually the #1 priority when you’re sick, and having someone to guide you through the process and advocate on your behalf is key. Love said, “That’s the foundation of our firm, really is to be advocates for other people. Whether you’re an employer, the buyer of healthcare for your people or you’re the end user.”

Healthcare should not be a confusing topic, but it is often an overly difficult and increasingly murky system. “Why does it cost $1,500 dollars for an MRI at one facility but $350 at another? And which one’s better? How do you decide? How do you know that?” reflected Love.

While virtual care can bring more attention to those who need it, it can also be misused. This is where patient responsibility comes in. As patients become more aware of the system and the price, patient responsibility is shifting to advocate for more transparent healthcare transactions, or opting out of professionally monitoring their health altogether. With healthcare costs continuing to rise, it falls to the patient, and people like Love, to advocate for change.

More Like This Story:

How Josh Byrd Uses Songwriting Experience to Tell the Patient Story

Educating Customers Will Be Key to Balancing Customers Expectations With Healthcare Plans

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More