The Importance of Patient Engagement and How Technology Helps

 

The state of the healthcare landscape has changed dramatically in just the last decade. Information technologies have transformed the relationships people have with each other, including ones with healthcare providers. People once resorted to the wisdom of our primary care physician for all personal health queries. However, with the sharing and dissemination of information through the internet, patients are becoming more of their own caretakers.

In response, the healthcare industry is leaning in. Healthcare providers are looking for ways to improve patient experience and better patient-doctor communication.

Today we dove deeper into this rapidly morphing landscape of patient care with Lyndsey Lord, Vice President of Clinical Services at CipherHealth. She honed in on why value-based care and quality communication between providers and their patients is vital to setting patients on the path of recovery.

With the kickoff of “Patient Experience Week,” Lord explained why this promotional week is so important for doctors today. With patients having healthcare at their fingertips, it becomes increasingly important for doctors to focus on their customer service, lest the patient seeks service elsewhere. Content collaborators and guest speakers at the event promote the dissemination of positive content that trickles into the mainstream. Positive hospital experiences for the patient go hand-in-hand with delivering the best possible health care.

As technology continues to change the way we communicate and share information, it does the same to healthcare. Lord explained how changes like moving from paper to digital have changed how fast a hospital works and services its patients. Filing, filtering, and sorting through large amounts of information have become easier with the help of recent algorithms and technologies. Leveraging tech has allowed doctors to focus less on menial tasks and more on their patients, elevating the human element of care.

This episode dives deeper into how standardizing information and streamlining the sharing of information can help everyone from primary care physicians to specialists, to surgeons, to patients.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More