The Petri Dish Month in Review
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that impacted Healthcare and Sciences.
Featured Stories:
The Great Resignation Takes a Hit at Healthcare’s C-suite
Kevin Stevenson, host of the I Don’t Care podcast dedicated to exploring the challenges faced by healthcare executives and administrators, spoke to the fact that the great resignation “has reached many executive levels in healthcare. There has been a number of CEO transitions over just the last few months, and I’ve heard from a number of recruiters that CEO turnover is really accelerating this year.”
President Biden’s National Drug Control Strategy
The opioid crisis in the United States is on the rise. Overdose deaths continue to escalate, even with increased measures to curtail illegal access to subscription medication. The CDC estimates annual overdose deaths top 100,000. On April 21, 2022, President Biden provided Congress with his administration’s first National Drug Control Strategy. The strategy focuses on two drivers of the epidemic: untreated addiction and drug trafficking.
How Inflation is Impacting Healthcare
While patients are feeling the pinch of other increased receipts, according to a recent CNN report, healthcare prices haven’t increased, just yet. The consumer price index, which is captured twelve months at a time and was reported in March, data shows that costs increased on average by 8.5% but healthcare costs only increased by 2%. However, that doesn’t mean that the industry isn’t also feeling the pinch of inflation.
Designing for Noise
No patient wants to deal with this compounded stress of overwhelming auditory input– especially on top of being sick or injured. Sleep quality, cognitive processing, speech, and physiological health can all experience detrimental impacts from hospital noise. “If we’re unable to sleep, then our bodies are unable to heal,” stated Sandra Soraci, Senior Channel Marketing Manager at Armstrong Flooring. She added, “Increased noise levels have been found to contribute to an increased length of stay and medication use as well as impact on the wound being able to heal.”
Latest
The B2B Marketing Trends to Leave Behind in 2022
A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]
Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]
Assessment in Our Education System: A Barrier and an Opportunity
In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]
