Can’t Afford It, Can’t Live Without It: the Decline of Rural Hospitals

 

Skyrocketing healthcare expenses in America are the cause of financial pain for many, and rural communities are suffering from these rising prices and the cost is forcing many small hospitals, some the only one for miles, to shut their doors forever. In today’s podcast, Kevin Campbell, CFO and founding partner of DTA Associates, shared his perspective on how the decline of these hospitals is affecting local communities.

“There’s no one problem we can point to that is causing all this,” Campbell said, explaining that prescription prices, labor costs, cost of treatments and end of life care are all factors in the financial challenges facing small healthcare organizations.

A hospital that serves a tiny population doesn’t have the patient volume, which would allow them to purchase more efficient machines and services. This lack of scale leads to declining reimbursements, trapping the organizations in a Catch-22 situation.

Campbell mentioned that when a community hospital shutters, it’s not just a problem for those who need help during an emergency. “These hospitals are a source of pride for these communities.” They’re also usually a significant employer, so when one shuts down, it can devastate a town.

So what can help these small hospitals survive? Data. While not a silver bullet, business intelligence like the affordable kind DTA provides, allows these organizations to improve their performance.

“If you don’t know how you’re performing because you can’t get the data together, how are these executives and administrators supposed to make good decisions?” Campbell explained that by leveraging data, hospitals he works with make real progress month by month, allowing them to keep the doors open to the community.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More