Can’t Afford It, Can’t Live Without It: the Decline of Rural Hospitals

 

Skyrocketing healthcare expenses in America are the cause of financial pain for many, and rural communities are suffering from these rising prices and the cost is forcing many small hospitals, some the only one for miles, to shut their doors forever. In today’s podcast, Kevin Campbell, CFO and founding partner of DTA Associates, shared his perspective on how the decline of these hospitals is affecting local communities.

“There’s no one problem we can point to that is causing all this,” Campbell said, explaining that prescription prices, labor costs, cost of treatments and end of life care are all factors in the financial challenges facing small healthcare organizations.

A hospital that serves a tiny population doesn’t have the patient volume, which would allow them to purchase more efficient machines and services. This lack of scale leads to declining reimbursements, trapping the organizations in a Catch-22 situation.

Campbell mentioned that when a community hospital shutters, it’s not just a problem for those who need help during an emergency. “These hospitals are a source of pride for these communities.” They’re also usually a significant employer, so when one shuts down, it can devastate a town.

So what can help these small hospitals survive? Data. While not a silver bullet, business intelligence like the affordable kind DTA provides, allows these organizations to improve their performance.

“If you don’t know how you’re performing because you can’t get the data together, how are these executives and administrators supposed to make good decisions?” Campbell explained that by leveraging data, hospitals he works with make real progress month by month, allowing them to keep the doors open to the community.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

robot
Robots, Revenue, and the Race for the Future: Intelligent Automation Is Powering the Next Wave of Growth
November 18, 2025

It’s hard to ignore just how quickly the world around us is changing. Packages arrive faster than ever, store shelves restock almost instantly, and behind the scenes, businesses are racing to keep up with expectations that seem to climb by the day. But as the workforce shrinks and pressure rises—including a projected shortage of…

Read More
healer
The Herban Alchemist’s Guide to Purpose, Energy, and Modern Leadership: How a Multi-Disciplinary Healer Helps High Achievers Rebuild Their Energy and Direction
November 18, 2025

As conversations about leadership and well-being continue to evolve, many high-achievers are confronting a familiar tension: they’re excelling publicly while quietly running on empty. Energy is both one of the most valuable—and most depleted—resources for many balancing ambition, impact, and personal purpose. At the same time, interest in holistic and integrative healing is surging, with…

Read More
SchoolSAFE
Inside SchoolSAFE: Takeaways from Education Leaders
November 18, 2025

School Safety Today podcast, presented by Raptor Technologies. In this special episode of School Safety Today, host Dr. Amy Grosso interviews several education and safety leaders live from the Raptor 2025 SchoolSAFE Conference. Rachael Freeman (Carrollton-Farmers Branch ISD), Jason Overbay (Sarasota County Schools), Marti Neahring (West Aurora School District), Dr. Penny Schultz (Chesapeake City…

Read More
Addison LaBonte
Meet Addison LaBonte: The Founder Who Turned a Personal Health Challenge Into a Clean Dessert Phenomenon
November 17, 2025

Ingredient awareness has officially gone mainstream, pushing clean, allergy-friendly desserts into the spotlight. The result is explosive growth in gluten-free and “better-for-you” treats as shoppers trade traditional options for products they feel good about. According to industry research, gluten-free food sales in the U.S. continue to climb year over year as more Americans discover sensitivities…

Read More