Can’t Afford It, Can’t Live Without It: the Decline of Rural Hospitals

 

Skyrocketing healthcare expenses in America are the cause of financial pain for many, and rural communities are suffering from these rising prices and the cost is forcing many small hospitals, some the only one for miles, to shut their doors forever. In today’s podcast, Kevin Campbell, CFO and founding partner of DTA Associates, shared his perspective on how the decline of these hospitals is affecting local communities.

“There’s no one problem we can point to that is causing all this,” Campbell said, explaining that prescription prices, labor costs, cost of treatments and end of life care are all factors in the financial challenges facing small healthcare organizations.

A hospital that serves a tiny population doesn’t have the patient volume, which would allow them to purchase more efficient machines and services. This lack of scale leads to declining reimbursements, trapping the organizations in a Catch-22 situation.

Campbell mentioned that when a community hospital shutters, it’s not just a problem for those who need help during an emergency. “These hospitals are a source of pride for these communities.” They’re also usually a significant employer, so when one shuts down, it can devastate a town.

So what can help these small hospitals survive? Data. While not a silver bullet, business intelligence like the affordable kind DTA provides, allows these organizations to improve their performance.

“If you don’t know how you’re performing because you can’t get the data together, how are these executives and administrators supposed to make good decisions?” Campbell explained that by leveraging data, hospitals he works with make real progress month by month, allowing them to keep the doors open to the community.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More