Bridging the Gap Between Technology and Traditional Hospitality
Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.
In 2021, most people expect to engage with technology. So why are some processes stuck in the past? That’s been true for the hospitality industry, and Say Yes to Travel is breaking down the story. Host Sarah Dandashy welcomed Ken Patel, CEO and Founder of EV Hotel Group and EV Human, a turnkey software solution for hotel management and guest experience.
Patel spent over 20 years working in hotels and witnessing the archaic system. From his experience, he knew there had to be a better way. “I wanted to create a company that’s innovative and would revolutionize the industry,” he said.
The pain points of hotels are mostly the same, no matter the city. Employees have too heavy a workload, causing disengagement and turnover. Guests have to wait in check-in lines or use outdated communication channels to get what they need.
Patel’s platform seeks to bridge the gap between technology and old hospitality. The reality is that many don’t want to change. However, technology yields efficiency and many other revenue-specific benefits.
Technology adoption is no longer an option to stay competitive. Patel shared, “Airbnb isn’t a hospitality company but a technology one, and it took 30% of revenue from hotels last year.”
Convenience and ease matter to guests, and most consumers are even bigger tech users now because of the pandemic. What’s eye-opening for any hotel group is that more technology correlates to higher guest satisfaction. “With technology, employees can focus on the guest. Phase one is all about guest-facing technology for check-in. Then they can use a QR code to connect to the guest portal and communicate with any employee this way,” Patel explained.
It also supports profitability. Patel said, “The data shows that 89% of hotels in the world have a lower operating cost when they implement tech and AI.”
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