Hotel Rates Prepare to Drop as Cold Shoulder Season Approaches

With the holiday season here, travel is a given, with predicted high travel numbers over the course of the season. However, amidst a huge travel period, hotels are reaching cold shoulder season and lowering their prices for a lack of occupancy. The weekends before Christmas and after New Year’s, many hotels have stated that they will be dropping their rates to encourage travel right before and after the holidays.

With high inflation rates and a recession ahead, consumers are being more frugal with their money and not travelling unnecessarily. Hoteliers hope to see some travelers take advantage cold shoulder season prices and drive up some occupancy.

Sarah Dandashy, Travel & Hospitality Expert with Ask A Concierge, says that people may be less willing to spend on their holiday travels as budgets are tight reaching the end of the year.

Sarah’s Thoughts

“So, the big question is for hotels that are sort of dropping their prices due to low occupancy… their predictions for low occupancy for the weeks right before Christmas, as well as the weeks right after New Year’s, what is this effect going to be? So, at the end of the day, those time periods notoriously have always been low occupancy.

People are really doing the bulk of their travel between Christmas and New Year’s. That’s how it always has been, that’s how it’s going to continue to be. Will hoteliers and hotels actually pick up traffic by dropping their rates right before and right after when they’re expecting things to be not as busy? Sure, they might, but as soon as those rates go back up, those travelers will be getting out of the hotels.

Now as far as what hoteliers and hotels can expect for the holidays, it’s absolutely going to be busy. I do foresee. Unlike the summer travelers will be a little bit more sensitive with their purse strings. They’re gonna be a little bit tighter on their purse strings, it’s the end of the year, there’s inflation, there’s a lot of other things going on, and I think people will not be spending as liberally as they did this summer.

So, raise those prices strategically. Be smart about it, but don’t actually lose out on getting guests just because you’ve raised your prices so incredibly.”

Follow us on social media for the latest updates in B2B!


Influence and Connection across Healthcare starts with a VOICE
September 29, 2023

In the latest episode of the Healthcare Rethink podcast, presented by FinThrive, host Brian Urban sits down with Alex Maiersperger, the Global Principal Healthcare at SAS. Their conversation charts the role voice plays in influencing and connecting the healthcare industry. Maiersperger, who co-founded the Advancement League, shares his journey from being a healthcare optimist to […]

Read More
Robotic Technology and It’s Impact on Painting Proves That Automation is in The Future
September 29, 2023

The advent of robotic technology is revolutionizing manufacturing and painting processes by elevating them to unprecedented heights. Tony Kerkhove, a seasoned professional in the painting industry, has a firsthand account of the transformative impact of robots within DeGeest Corporation’s paint department, where automation is integrated to streamline workloads and increase efficiency. The robots replicate […]

Read More
Technetics Groups’ Sealing Solutions are Propelling Company’s Expansion
September 29, 2023

The market for sealing solutions is a demanding one, but Technetics Group emerges as a global leader, with over a century of invaluable experience making it a trusted partner in the industry. Their unique solutions, grounded in extensive knowledge and innovative practices, push the boundaries in discovering improved results. The company also harnesses science […]

Read More