Is It too Early to Think About Holiday Travel?

In late September, we saw through a series of studies that people were still very eager to travel. But, as the fourth quarter of 2020 kicks off and we start winding toward the holidays, will that trend continue?

Is it too early to think about holiday travel? Not entirely.

So far, a survey by research firm Morning Consult found that 47% of families say they will cancel holiday get-togethers. Almost half say they will shift from in-person to virtual celebrations, eating separately, watching football games on TV being played in empty stadiums and opening gifts sent by delivery trucks.

Things Will Be Different This Holiday Season

For the first time in more than 100 years, New York City won’t host a public party for its New Year’s Eve Times Square ball drop. Instead, the city is promising to host a virtual celebration that brings the energy of Times Square into viewers’ homes. Officials are planning a scaled-back event that includes live performances, just without the crowds.

So, should you book a winter holiday flight now?

Here are three reasons to do it and one reason to wait.

The uncertainty of the pandemic has people wondering what November and December will look like and whether it’s safe to fly to see friends and family, stalling the traditional holiday travel booking routine. Here are three reasons it’s OK to book that holiday ticket now, as well as one reason it’s fine to wait a little longer.

Holiday fares are cheap right now

If the pandemic hadn’t hit, you’d be facing some pretty steep fares if you were just booking your ticket now. It is typical for people looking to travel during peak seasons—like the holidays—to book during the opposite season to grab the cheapest fare. But that’s not true this year. From a fare perspective, peak holiday flights are still looking to be significantly cheaper than a normal year. How cheap? Some fares are about half the price of a normal peak-travel season.

Travel policies are getting more consumer-friendly

United, Delta, American,and Jetblue followed Southwest Airlines’ longtime lead and got rid of their change fees. Some are even offering same-day standby changes free. This was a huge move that really gives customers confidence in booking flights.

Flexible rebooking and cancellation policies are great news for travelers, especially those who want to book now and decide later whether to go.

As a reminder—before you book, always read the airline’s policy carefully so you fully understand what it offers. Look for change fees, a fare difference, cancellation fees (which are different than change fees) and options for airline credit.

You have more flight options now than you will later

If you book early, you’ll get a better selection of flight times and days than if you wait until closer to your departure. Though passenger traffic has plummeted in recent months, keep in mind there are less flights overall.

Want to wait to book? It’s probably OK

Although advance booking is always helpful, it may not be a deal-breaker this year. Ultimately, you never know how prices and availability will shake out closer to the time. As always, flexibility is key in getting the best fares.

So, what are you planning to do this holiday season?

Say Yes To Travel has a new episode every Thursday!

Say Yes to Travel with Sarah Dandashy

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More