Skip to content
‹ Back to IndustriesHospitality

Is Your Business Ready for the Projected Upswing in Travel?

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel. “I am fired up. We’re talking about the comeback, baby, of travelers. Customers, yes, people coming back to the hospitality industry. It is coming, we can feel it…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel.

“I am fired up. We’re talking about the comeback, baby, of travelers. Customers, yes, people coming back to the hospitality industry. It is coming, we can feel it and we’re seeing it. The planes are starting to get booked, and the people are booking hotels. It’s coming back, baby.

So, we are getting fired up. But is management ready? Are your employees ready? Is everyone ready to go and all-in on delivering an amazing experience? We’re going to have a lot of fun.

How are we getting ready with Savannah Bananas? We’re mostly just singing the song from Frozen for the first time in forever, where we get to see actual people. And we get to open the gates, just like Elsa from that amazing Disney movie — we will actually probably re-enact that whole thing to open the gates.

But, yes, while we have played games throughout the pandemic at a much smaller scale, we will be enlarging it. We’re bringing it back and, hopefully, having everyone ready to rock and roll.

Think about one thing that you can do that is Fans First today. We always say, for every decision we make, we ask ourselves, is it Fans First? So, my suggestion today would be to send something to a fan or a customer without asking for anything in return. And this isn’t a sales pitch.

I’m talking about something of value, whether it be a simple video and just say, hey, I’m thinking about you, thanks for all the support, especially during this past year. We appreciate you. Or it’s a thank you letter, or it’s a special gift of some sort. But how can we give something to someone without asking for anything return? That’s how you create fans.

And I’m talking about creating revenue and fans by giving without anything in return. And I say this Fans first Entertainment is always our mission. It’s every decision that we make. The definition of hospitality is, in a sense, entertaining people. All right. And the definition of entertain is to provide enjoyment and provide amusement. So, how can you entertain? What can you do to provide a little bit of joy to show up, provide some fun, maybe make someone laugh and give that to a fan?”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

Hey, guys. Jesse Cole, founder of fans first entertainment and owner of the Savannah bananas and I am fired up to be back for the hospitality roundtable on Monday. And we're talking about the comeback baby of travelers. Customers, yes, people coming back to the hospitality industry, it is coming, we can feel it, we're seeing it. The planes are starting to get booked, the people are booking hotels. It's coming back, baby. So we are getting fired up. We're going to talk about is management ready? Are your employees ready? Is everyone ready to go full? All in on delivering an amazing experience. We're going to have a lot of fun. How are we getting ready with Savannah bananas? We're mostly just singing the song from frozen for the first time in forever, where we get to see actual people. And we get to open the gates just like an Elsa from that amazing Disney movie, which we will actually probably reenact that whole thing to open the gates. But yes, while we have played games throughout the pandemic. And at a much smaller scale, we will be enlarging it. And so bringing it back and hopefully having everyone ready to rock and roll. So in the spirit of hospitality and in the spirit of our roundtable on Monday, what I will suggest is one thing that you can do that is fans first today. But we always say, every decision we make, we ask ourselves, is it fans first? So my suggestion today would be to send something to a fan or a customer without asking for anything in return. And this isn't a sales pitch. I'm talking about something of value, whether it be maybe a simple video and just say, hey, I'm thinking about you. Thanks for all the support, especially during this past year. We appreciate you or it's a thank you letter or it's a special gift of some sort. But how can we give something to someone without asking for anything return? That's how you create fans. And I'm talking about creating revenue, create fans by giving without anything in return. So that is one thing. And I say this Fans first entertain always is our mission. It's every decision that we make. And in hospitality, we look at the definition of hospitality is in a sense, entertaining people. All right. The definition of entertain is to provide enjoyment and provide amusement. So how can you entertain? What can you do to provide a little bit of joy to show up, provide some fun, maybe make someone laugh and give that to a fan? And we'll talk about some of these crazy fun ideas on Monday. We're back, baby.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Hyatt Leverage shifts SME booking to a Spotnana-powered tool

Hyatt rebuilt Hyatt Leverage, its small and midsize business travel program, on Spotnana's booking platform, offering exclusive rates at more than 1,300 hotels. Eligibility requires 50 actualized room nights a year. The rates aren't available through travel agencies or other booking tools, so the practical decision for small firms is where they book their Hyatt stays.

  • 01Hyatt Leverage requires 50 actualized room nights per year—confirm you meet the minimum before applying.
  • 02Hyatt Leverage is now powered by Spotnana, and Hotel Dive reported that Marriott International also recently expanded its partnership with Spotnana. That suggests the same provider could sit under direct corporate hotel booking at more than one chain.

Nov 11, 2026

Only 3.2% of restaurant operators run AI companywide, NRA survey finds

Only 3.2% of restaurant operators run AI companywide, NRA survey finds

The National Restaurant Association's November 2026 technology paper finds 38.6% of restaurant operators use AI tools, but only 3.2% run AI companywide. The holdups are integration, staff skills and data quality. Multiunit chains that connect their existing sales, labor and inventory systems, and train staff to use them, are better placed to take pilots chain-wide.

  • 01Only 3.2% of operators run AI companywide, and about 20% are in small pilots—leaving many chains between a test kitchen and a rollout.
  • 02Before scaling an AI pilot, time the task it replaces, including the minutes spent checking and correcting its output. The signal to watch industry-wide is whether the pilot share turns into companywide adoption.

Nov 11, 2026

Oracle's no-cost OPERA Cloud AI changes the ROI question for hotels

Oracle's no-cost OPERA Cloud AI changes the ROI question for hotels

Oracle now includes its OPERA Cloud Assistant at no added cost, and Agilysys has rolled out more than 30 AI features and modules. Hotels must now pick the workflow, owner and measure of success. So far, 84% of workers say AI lightens their workload, but only 15% see better frontline work.

  • 01Hotel workers credit AI with lighter workloads at 84% and better frontline work at just 15%, pointing to a gap in guest-facing roles.
  • 02When AI ships free inside the property management system, the hard part shifts to choosing the workflow, naming an owner and defining a measure of success.
  • 03Clean, consistent property data can help large language models find a hotel, panelists said.

Nov 9, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512