Skip to content
‹ Back to IndustriesHospitality

Is Your Business Ready for the Projected Upswing in Travel?

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel. “I am fired up. We’re talking about the comeback, baby, of travelers. Customers, yes, people coming back to the hospitality industry. It is coming, we can feel it…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel.

“I am fired up. We’re talking about the comeback, baby, of travelers. Customers, yes, people coming back to the hospitality industry. It is coming, we can feel it and we’re seeing it. The planes are starting to get booked, and the people are booking hotels. It’s coming back, baby.

So, we are getting fired up. But is management ready? Are your employees ready? Is everyone ready to go and all-in on delivering an amazing experience? We’re going to have a lot of fun.

How are we getting ready with Savannah Bananas? We’re mostly just singing the song from Frozen for the first time in forever, where we get to see actual people. And we get to open the gates, just like Elsa from that amazing Disney movie — we will actually probably re-enact that whole thing to open the gates.

But, yes, while we have played games throughout the pandemic at a much smaller scale, we will be enlarging it. We’re bringing it back and, hopefully, having everyone ready to rock and roll.

Think about one thing that you can do that is Fans First today. We always say, for every decision we make, we ask ourselves, is it Fans First? So, my suggestion today would be to send something to a fan or a customer without asking for anything in return. And this isn’t a sales pitch.

I’m talking about something of value, whether it be a simple video and just say, hey, I’m thinking about you, thanks for all the support, especially during this past year. We appreciate you. Or it’s a thank you letter, or it’s a special gift of some sort. But how can we give something to someone without asking for anything return? That’s how you create fans.

And I’m talking about creating revenue and fans by giving without anything in return. And I say this Fans first Entertainment is always our mission. It’s every decision that we make. The definition of hospitality is, in a sense, entertaining people. All right. And the definition of entertain is to provide enjoyment and provide amusement. So, how can you entertain? What can you do to provide a little bit of joy to show up, provide some fun, maybe make someone laugh and give that to a fan?”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

Hey, guys. Jesse Cole, founder of fans first entertainment and owner of the Savannah bananas and I am fired up to be back for the hospitality roundtable on Monday. And we're talking about the comeback baby of travelers. Customers, yes, people coming back to the hospitality industry, it is coming, we can feel it, we're seeing it. The planes are starting to get booked, the people are booking hotels. It's coming back, baby. So we are getting fired up. We're going to talk about is management ready? Are your employees ready? Is everyone ready to go full? All in on delivering an amazing experience. We're going to have a lot of fun. How are we getting ready with Savannah bananas? We're mostly just singing the song from frozen for the first time in forever, where we get to see actual people. And we get to open the gates just like an Elsa from that amazing Disney movie, which we will actually probably reenact that whole thing to open the gates. But yes, while we have played games throughout the pandemic. And at a much smaller scale, we will be enlarging it. And so bringing it back and hopefully having everyone ready to rock and roll. So in the spirit of hospitality and in the spirit of our roundtable on Monday, what I will suggest is one thing that you can do that is fans first today. But we always say, every decision we make, we ask ourselves, is it fans first? So my suggestion today would be to send something to a fan or a customer without asking for anything in return. And this isn't a sales pitch. I'm talking about something of value, whether it be maybe a simple video and just say, hey, I'm thinking about you. Thanks for all the support, especially during this past year. We appreciate you or it's a thank you letter or it's a special gift of some sort. But how can we give something to someone without asking for anything return? That's how you create fans. And I'm talking about creating revenue, create fans by giving without anything in return. So that is one thing. And I say this Fans first entertain always is our mission. It's every decision that we make. And in hospitality, we look at the definition of hospitality is in a sense, entertaining people. All right. The definition of entertain is to provide enjoyment and provide amusement. So how can you entertain? What can you do to provide a little bit of joy to show up, provide some fun, maybe make someone laugh and give that to a fan? And we'll talk about some of these crazy fun ideas on Monday. We're back, baby.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, and says it is on track for its largest year of hotel openings in the country. Its slate brings Hyatt Select, a conversion brand, to Kingston and a dual-branded Hyatt Select and Hyatt Studios project to Prince Albert. New room supply is growing about 1% a year, so conversions may offer faster growth.

  • 01Ten expected Hyatt openings in 2027 compare with a national forecast of 39 new hotels, roughly a quarter by simple arithmetic, though Hyatt's count can include conversions the forecast tracks separately.
  • 02Canadian room supply is forecast to grow only 1.1% to 1.4% a year through 2028, which favors brands that can flag hotels that already exist.
  • 03Hyatt Select's Canadian debut in Kingston later this year follows more than 25 U.S. deals in 2025.

Oct 29, 2026

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Avendra's Dorien Murphy and Melissa McCormack lay out two cost levers for hotel operators on a Meet in the Lobby mailbag episode. One client is saving almost $75,000 a year after switching outsourced laundry suppliers, and pay-for-performance clauses let properties deduct for missed scope items. A Cornell trial found dropping dollar signs lifted checks 8%, and AHLEI reports about 40% of restaurants use menu engineering.

  • 01An Avendra client is saving almost $75,000 a year after moving to a different outsourced laundry supplier, according to Melissa McCormack.
  • 02In a 201-diner Cornell trial, menus with bare numerals instead of dollar signs lifted the average check by $5.55, about 8%.
  • 03Only about 40% of restaurants say they use menu engineering, AHLEI reports, four decades after the method was introduced at Michigan State.

Oct 29, 2026

Airbnb bars hosts from assigning checkout chores starting November 20

Airbnb bars hosts from assigning checkout chores starting November 20

For reservations made on or after November 20, Airbnb hosts cannot require guests to strip beds, wash dishes, run laundry or take trash off the property. Guests can still be asked to leave dishes in the sink, gather towels and sort trash and recycling indoors. Cleaning fees are not being abolished. Hosts are divided, with some threatening to leave the platform or raise prices.

  • 01Removing unpaid guest chores shifts turnover labor to paid cleaners, favoring scaled operators with staff and vendor contracts over single-property owners.
  • 02Airbnb's new checkout standard (no stripping beds, washing dishes, laundry, or trash removal) moves short-term rentals toward the hotel model hotels now compete hardest on.

Oct 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512