Will Private Flights Chip Away at the First Class Market?

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.


Flying private was once inaccessible to most, but the industry has changed, boasting flexibility and convenience for work and leisure. A veteran of the business, Rick Sitomer, CEO of Star Jets International, spoke with Say Yes to Travel host Sarah Dandashy about the changing environment.

Sitomer started the first private jet brokerage firm in 2001 after witnessing the inefficiency in the marketplace. He ran that business for 15 years before selling up but started back again in 2016. The company just announced its highest revenues to date in Q1 2021, which is the result of tremendous demand.

“In any disaster, aviation thrives. Many people were scared to fly commercial. The business did change when COVID hit. We made a few big trips for clients in the beginning with cargo jets moving over 14 million masks,” Sitomer said.

Sitomer noted that he thinks revenue gains will continue. He expects his business to reach $200-300 million in revenue a year. So, who are private jet clients?

“Flying first-class costs a fortune. You might as well fly private and get the convenience and flexibility that comes with it.” – Rick Sitomer

“It’s a lot of referrals. We look for clients that fly all the time for business or leisure. We do use marketing tactics like pay per click and are looking to do more TV ads to create brand awareness on business channels,” Sitomer added.

Experts agree that the private aviation industry is booming, with projections for it to hit $100 billion in five years. “The growth in the industry and business is exponential,” Sitomer said.

Now that countries are opening back up, Sitomer is witnessing a huge demand for luxury travel. It’s more convenient for travelers, and if they were going to fly first class, they might as well take a private jet.

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More