Skip to content
MarketScale
‹ Back to Industries

Industrial IoT

Not Your Father’s Data Center Podcast by Compass Datacenters: A Look into the Impact of COVID-19 on the Data Center Industry

The data center industry is probably not the first industry one would think of when it comes to changes from the pandemic since data is stored virtually. Tim Huffman, Vice President of CBRE, joined Host Raymond Hawkins, Chief Revenue Officer of Compass Datacenters, to discuss the surprising number of shifts that actually occurred in the…

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Raymond Hawkins · Data CenterEfficiencyInventoryInvestment
Share
Not Your Father’s Data Center Podcast by Compass Datacenters: A Look into the Impact of COVID-19 on the Data Center Industry

Key takeaways

01

The data center industry is probably not the first industry one would think of when it comes to changes from the pandemic since data is stored virtually.

02

Tim Huffman, Vice President of CBRE, joined Host Raymond Hawkins, Chief Revenue Officer of Compass Datacenters, to discuss the surprising number of shifts that actually occurred in the…

The data center industry is probably not the first industry one would think of when it comes to changes from the pandemic since data is stored virtually. Tim Huffman, Vice President of CBRE, joined Host Raymond Hawkins, Chief Revenue Officer of Compass Datacenters, to discuss the surprising number of shifts that actually occurred in the industry.

Data center businesses serve clients in acquisitions, dispositions, and buying and selling centers and land. They also help tenants find buildings, negotiate location agreements, select sites, and manage facilities.

The level of investment in data centers and where the investments come from has grown exponentially; money is not necessarily coming from data center buyers. The real estate community has become increasingly involved. “We see more money and more diversity in the money, whether it’s geographical or what kind of buyer are they,” Huffman explained.

Businesses received wake-up calls during the pandemic—clients in facilities or office buildings didn’t have their network story up when everything went remote. Now, centers are working on perfecting it. CBRE even has a network team now to manage this.

While the power output necessary to keep data centers running is enormous, the efficiency compensates. “Data centers, even though they consume an inordinate of power per square foot, our efficiency with it is incredibly sophisticated and candidly much better than office or retail,” stated Huffman. This is feasible partly because cooling is used as a metric to improve utilization efficiency the data center businesses are driving opportunities to purchase green energy. “Sometimes what we’re doing is a baseline understanding of a customer’s data center footprints and helping them find efficiencies, consolidate, recontract, buy, and sell,” said Huffman.

For more updates on data centers, subscribe to Not Your Father’s Data Center podcast on Apple iTunes or Spotify.

About the author

RH
Raymond Hawkins

New to MarketScale?

MarketScale is the platform Industrial IoT companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Industrial automation accelerates in 2026 as AI, humanoids, and facility investments converge

Industrial automation accelerates in 2026 as AI, humanoids, and facility investments converge

Industrial automation is rapidly advancing in 2026, driven by the convergence of artificial intelligence, humanoid robots, and increased facility investments. Key advancements are seen in various sectors, from apparel factories utilizing humanoid robots to autonomous mobile robots (AMRs) operating on Toyota manufacturing floors. These developments signify a significant shift in operational efficiencies and innovation in industrial settings.

  • 01AI and humanoid robots are enhancing operations in industrial sectors.
  • 02Facility investments are accelerating the adoption of industrial automation.
  • 03Autonomous mobile robots (AMRs) are being utilized in manufacturing environments like Toyota.

Jun 26, 2026

Prince SCADA System case study

Prince SCADA System case study

Operators at Prince faced challenges due to scattered information across different platforms. The SCADA System case study explores how centralized data improved operational efficiency. The study highlights the importance of integrated information systems in industrial settings.

  • 01Operators struggled with accessing scattered information.
  • 02Centralized data led to improved operational efficiency.
  • 03The case study underlines the need for integrated systems.

Jun 25, 2026

Industrial automation accelerates: AI tools, certifications, and smarter asset management reshape the factory floor

Industrial automation accelerates: AI tools, certifications, and smarter asset management reshape the factory floor

Industrial automation is set to advance significantly by mid-2026 with contributions from companies such as Honeywell, Infinite Uptime, Schneider Electric, and Carlo Gavazzi. Innovations in AI tools and certifications, along with improved asset management, are key driving forces. These developments promise to reshape the factory floor with smarter technologies.

  • 01Industrial automation advancements expected by mid-2026.
  • 02AI tools and new certifications are central to this growth.
  • 03Enhanced asset management will increase operational efficiency.

Jun 23, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

RH
Raymond Hawkins