MarketScale Mornings
On this episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Tyler Kern were joined by MarketScale Senior Instructional Designer Brian Runo to discuss the capabilities of online learning and remote work in helping businesses, universities and more be agile in the face of coronavirus-related disruptions. Topics included opportunities and challenges on both…
Latest
Industrial IoT
Development and Engineering Services That Push Innovations to Market: MarketScale Mornings
On this episode of MarketScale Mornings, hosts Taylor Bagley and Voice of B2B Daniel Litwin were joined by Paragon Innovations CEO and Founder Mike Wilkinson. Founded in 1990 and counting companies like 3M, Hitachi, Medtronic, Motorola, and Siemens as clients, Paragon is one of the nation’s leading providers of turn-key product development and innovation…
Architecture & Design
The Evolution of Vari and Rebranding Workspace Innovation
On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers…
MarketScale Mornings
The Power of Original B2B Content: MarketScale Mornings
On the latest episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Taylor Raglin sat down for a discussion on all things original B2B content. In particular, the discussion turned to narrative-based content, such as the new Microdrones series, Down to Earth. Litwin and Raglin were joined by Matt Rosenbalm, Microdrones Sales Manager,…
Education & EdTech
What is the Future of AR and VR in Education?
On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio. zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure…
Education & EdTech
Why Your Next Classroom Instructor Might Be a Robot
It is no longer debatable that technology is driving the standard of the modern day learning environment. From robots to online learning solutions, education today is officially changing. Hosts Tyler Kern and Geoffrey Short sat down with Robokind CEO Val Loomer to chat about robotics and AI and how are impacting the industry. The three also discussed…
Latest
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…