MarketScale Mornings
On this episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Tyler Kern were joined by MarketScale Senior Instructional Designer Brian Runo to discuss the capabilities of online learning and remote work in helping businesses, universities and more be agile in the face of coronavirus-related disruptions. Topics included opportunities and challenges on both…
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Industrial IoT
Development and Engineering Services That Push Innovations to Market: MarketScale Mornings
On this episode of MarketScale Mornings, hosts Taylor Bagley and Voice of B2B Daniel Litwin were joined by Paragon Innovations CEO and Founder Mike Wilkinson. Founded in 1990 and counting companies like 3M, Hitachi, Medtronic, Motorola, and Siemens as clients, Paragon is one of the nation’s leading providers of turn-key product development and innovation…
Architecture & Design
The Evolution of Vari and Rebranding Workspace Innovation
On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers…
MarketScale Mornings
The Power of Original B2B Content: MarketScale Mornings
On the latest episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Taylor Raglin sat down for a discussion on all things original B2B content. In particular, the discussion turned to narrative-based content, such as the new Microdrones series, Down to Earth. Litwin and Raglin were joined by Matt Rosenbalm, Microdrones Sales Manager,…
Education & EdTech
What is the Future of AR and VR in Education?
On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio. zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure…
Education & EdTech
Why Your Next Classroom Instructor Might Be a Robot
It is no longer debatable that technology is driving the standard of the modern day learning environment. From robots to online learning solutions, education today is officially changing. Hosts Tyler Kern and Geoffrey Short sat down with Robokind CEO Val Loomer to chat about robotics and AI and how are impacting the industry. The three also discussed…
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Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
ROI Case Study
Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…
Clip 2 – Fighting for Coverage: One Patient’s Story
Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…