Business Casual: HBO Max Launch: Feat or Flop?

 

With virtually every network introducing their own streaming services, it’s no surprise that WarnerMedia has jumped on the streaming bandwagon as well. Boasting a library that includes the entire HBO services, films and TV from Warner Bros.’ 100-year content collection, top content from around the world, DC’s superhero films, classic films from Turner Classic Movies, a monthly offering of new Max Originals, the complete libraries of The Big Bang Theory, Rick and Morty, Gossip Girl, South Park, Friends, and more, including the highly anticipated Friends reunion special (which has been temporarily delayed due to he COVID-19 pandemic), HBO Max is a direct-to-consumer video service that guarantees to offer something for everyone—from Gen Z to Boomer! However, launched on May 27th at a subscription cost of $14.99 per month (or free to AT&T customers who were already subscribed to HBO) and poised to compete with Netflix, Disney+, and Amazon Prime Video, the debut of HBO Max left many confused. Whether it was how viewers could gain access to the platform or how it differed from other HBO subscriptions, mass misunderstandings about the launch resulted in Twitter providing a specific HBO Max “For You” section to better explain the platform.

On this snippet of Business Casual Taylor Bagley breaks down what many may deem a breakdown in the much-awaited HBO Max launch, the distinctive HBO brand perplexities, the consumer’s much-awaited expansion of premium content, and the various methods of streaming the service that are currently available.

Bringing thought leadership to your day, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Execution at Scale: How Applied Digital Is Powering AI Infrastructure in Ellendale
July 17, 2025

AI infrastructure is evolving at breakneck speed, and the real challenge is no longer just designing next-generation data centers—it’s executing them at scale. As demand for AI-ready facilities grows, operators must adapt to immense increases in power density, new cooling technologies, and unconventional deployment locations. Power density requirements for AI workloads are pushing the…

Read More
workplace visibility
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth
July 17, 2025

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Read More
Marketplace Inclusion
AI, Inclusion and Talent Strategies of the Future
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More