Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy.

Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven approach captivated him, highlighting the importance of storytelling in both wrestling and marketing. He emphasizes that behind every wrestling match is a meticulously crafted narrative, much like the strategies behind effective marketing campaigns. This perspective encourages marketers to view their products and services through a storytelling lens, focusing on engaging narratives rather than just product features.

Jimmy Vaughan, initially not a wrestling enthusiast, reflects on his experience working in the wrestling industry. His key takeaway is the art of storytelling, crucial for engaging audiences. He touches on the importance of characters (wrestlers) in wrestling, analogous to brands in marketing. Vaughan stresses that whether one loves or hates a character (or a product), the emotional response is what drives engagement and, ultimately, sales.

Dan Vollmayer shares his experience as a content creator and emphasizes the evolution of audience engagement in digital spaces. He notes the shift towards personal brand identity on platforms like TikTok and YouTube, where individuals can have a significant impact. Vollmayer suggests that B2B marketing can learn from wrestling’s ability to evolve and adapt to audience preferences, especially in the digital arena.

The episode spotlights the importance of storytelling, personal branding, and audience engagement in both professional wrestling and B2B marketing. These insights can help inspire marketers looking to create compelling content and build strong brand identities.

Tune in to the full episode above.

Follow us on social media for the latest updates in B2B!

Image

Latest

The Tesla Test-How AI is Changing How We Search Video
The Tesla Test: How AI is Changing How We Search Video
October 7, 2025

In this episode of Secured, Mike Monsive sits down once again with Idan Koren, EVP of Marketing at Verkada, to discuss how artificial intelligence is transforming the landscape of physical security, operational efficiency, and the broader business of technology. The conversation begins with Verkada’s groundbreaking integration of natural language search in video surveillance —…

Read More
workforce education
Finding the North Star for Adult Learning: How UTI Is Redefining Workforce Education for Today’s Talent Needs
October 7, 2025

In a world where rapid technological change is redefining how we live, work, and learn, the demand for skilled labor and lifelong learning has never been higher. From electric vehicle repair to advanced diagnostics in healthcare, the U.S. faces a widening talent gap in the skilled trades and allied health industries. According to the…

Read More
child advocacy
Child Advocacy in Action: How CASA Sustains Impact Through Volunteerism and Vision
October 7, 2025

Across the United States, roughly 390,000 children are living in foster care, each facing the challenges of navigating the child welfare and court systems. Nonprofits working in this space carry the dual responsibility of supporting children’s emotional needs while also sustaining the funding and partnerships that make child advocacy possible. This raises a pressing…

Read More
women empowerment
Creating a Playbook for Pro Athlete’s Families: How Ladies Playbook Champions Empowerment for Women Off the Field
October 7, 2025

In today’s world of rapid transitions—career moves, geographic relocations, and shifting personal identities—community has become more than a comfort; it’s a lifeline. Studies show that strong social ties can increase well-being, reduce stress, and even improve physical health. For those navigating high-pressure environments, like the partners of professional athletes, having access to a supportive,…

Read More