Articles by tag: WWE

Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

trademarks

In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the […]

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Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]

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Sarah Dandashy talks event tourism
Detroit’s Draft Week Success: Hotels Can Bank on Event Tourism by Working in Conjunction with Major Events
May 8, 2024

During the NFL draft week in Detroit last month, the city achieved an unprecedented spike in hotel revenues, marking a significant milestone in its economic landscape. This surge is a reflection of a broader trend seen in other major cities during major events. It further demonstrates just how impactful event-driven tourism is on local […]

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embracing ecommerce for grocery retailers
From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers
May 8, 2024

As the digital transformation reshapes every sector, the U.S. grocery industry stands at a crucial juncture. According to a recent study by Brick Meets Click & Mercatus, over the next five years, traditional grocery sales are expected to slow as ecommerce gains a larger slice of the market pie. This shift is driven by […]

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LTE Networks in Grid Modernization
From Scalability & Security to Holistic Data Integration: The Impact of LTE Networks in Grid Modernization
May 8, 2024

As the utility sector pushes towards grid modernization, a pressing question arises: Why should carriers provide low-cost LTE networks for monitoring new devices in the grid, and why is it crucial for utilities to avoid deploying a multitude of disparate network solutions? This inquiry is especially pertinent given the rapid evolution of smart grid […]

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Utility Companies Should Aim for Flexible Network Solutions for Long Term Success
May 8, 2024

As the global push towards sustainable energy practices intensifies, utility companies face the monumental task of modernizing their grids to accommodate new technologies and increasing demand. The challenge lies not just in the adoption of new technologies but in choosing the right network solutions that align with their specific modernization goals.  How can utility […]

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