Digging into the Exertis Almo Merger and What it Means for the Future of AV

The Pro AV industry has experienced exponential growth as venues and public spaces reopened due to the waning threat of COVID within the United States. With technology driving innovative advances within the industry, companies are working to find ways to meet customer needs while tackling business challenges and turning visions into reality.

Pro AV Today host Ben Thomas spoke with Sam Taylor, COO of Exertis Almo about the organization’s recent acquisition of Almo and what this means to the future of the organization.

“We’re bringing together two great companies and we’re using best practices from both companies so we’re becoming better than we each were separately. Combined now, it gives us scale. We have a hundred salespeople across the US calling on our customer base. We went from seven warehouses to fourteen that we can draw inventory from for our customers,” explained Taylor.

There are simply too many benefits to these two companies coming together to list. For example, there are now twenty-five business development managers dedicated to serving client needs, up from eighteen previously.

But how will this merger affect industry staples like the popular E4 Experience expo that was previously run by Almo? It’s a big question since it is considered a cornerstone event in the industry that occurs multiple times a year showcasing the latest AV products and technologies.

“It’s going to get bigger and better. As a matter of fact, our Chicago E4 in May was our largest ever,” stated Taylor. The fact is that the Exertis Almo team is coming together to expand the expo by securing larger venues that will give vendors more space to showcase their products and services.

Taylor also noted that they are not necessarily bringing in more vendors as the relationships presently established are very strong. Of course, both former organizations are now collaborating with vendors they had not used before as this is what is best for their clients.

Even better, having gone fully hybrid for the first time in 2021 during the Dallas, TX event, the company has decided to move forward with this model as it maximizes access for AV professionals to attend events and learn of the latest developments no matter where they are in the world.

These are no doubt exciting times with Exertis Almo posed to take the AV industry by storm.

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More