Exploring Biometric Applications in Venues and Stadiums

In this episode of “Pro AV Today“, host Ben Thomas talks with Jeff Boehm from Wicket about biometrics in venues and stadiums. The discussion focuses on how this technology is influencing security and access control, while addressing public concerns and misconceptions.

Recap:

  • Jeff Boehm highlights the need to clear up misunderstandings about biometrics. He points out that people often fear new technologies due to negative stories or a lack of understanding. “There’s a lot of uncertainty…and if there’s ever any negative stories about it, they gravitate towards that,” Jeff explains. His main message is to educate people about the safety and benefits of biometrics.
  • Privacy is a large focus in the conversation. Boehm discusses how certain biometric tech (such as Wicket’s technology) is optional. “It is 100% opt-in. Users have to opt into it, and they can opt out at any time,” he says. This approach helps build trust with users by giving them control over their data.
  • Jeff also talks about how biometrics can improve experiences at stadiums. For example, facial recognition can make entering stadiums and buying things quicker and smoother. He shares success stories from venues like the Cleveland Brown Stadium, where fans have appreciated the convenience of the technology.
  • Looking ahead, Jeff sees biometrics becoming more common and useful in various areas, not just for security but for making everyday tasks easier and faster. He emphasizes the importance of using biometric data responsibly to maintain user trust.

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More