The Impact of “As a Service” Models in the Pro AV Channel

In this episode of Pro AV Today, host Ben Thomas dives into an important conversation in the Pro AV channel: the influence of “As a Service” models. Joined by Wesco‘s Senior Vice President, Global Enterprise AV & UCC, Phil Langley, they discuss the implications of this model for various stakeholders in the Pro AV industry. If you’re interested in the changing landscape of Pro AV, the adaptation of service models, or the future of integrated technology, you can’t afford to miss this episode.

Discussion Topics:

The Rise of “As a Service” Models in Pro AV: The podcast begins with a discussion around the buzz phrase “AV as a service,” delving into what it means for different people in the Pro AV industry and who’s executing it well.

The End User Evolution: Reflecting on recent shifts, including adjustments brought by new business models, Phil explains how the Pro AV community is changing. The conversation reveals how end-users are driving the shift towards “As a Service” models, pointing towards the rising trend of consuming services on a subscription basis.

Understanding the Market Demand: Phil shares some insights from recent industry conversations, illuminating the market demand for such models in the Pro AV sector. He discusses the changing needs of decision makers and managers, especially those handling a global portfolio of services and overseeing OPEX budgets.

The Changes in Traditional Pro AV Processes: Highlighting how Wesco and Anixter have adapted their processes to offer ‘Conference Room as a Service,’ Phil talks about the evolution of their services. The conversation provides an in-depth look at how their manufacturing, buying, integration, and support processes have transformed.

If you’re a Pro AV integrator, technology manufacturer, or simply someone interested in the future of Pro AV, the adaptation of service models, and the resultant changes, this episode offers valuable insights.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More