Go Back

Sunstone Partners

Sunstone Partners is a prominent private equity firm with a strong focus on driving growth in technology-enabled services and software enterprises through strategic investments.

Sunstone Partners

Business Services
Podcasts

Guide to B2B Marketing: Event Marketing Plan Playbook and Toolkit

December 21, 2023
event marketing strategies
event marketing tools
Keka Cobb
Sunstone Partners
+more
MarketScale

 

In this Guide to B2B Marketing, Keka Cobb, the Vice President of Marketing – Demand Generation at Sunstone Partners presents the  Event Marketing Plan Playbook and Toolkit.

The Event Marketing Plan Playbook and Toolkit is a detailed and structured guide designed to assist individuals and teams in developing a robust event marketing strategy. It unfolds in six stages, each providing specific steps and leveraging premium tools and templates for a comprehensive approach.

Overall, the Event Marketing Playbook stands as a valuable resource, offering a step-by-step guide, premium tools, and templates to empower individuals and teams in successfully navigating the complexities of event marketing. It emphasizes practical and modern approaches, making it a comprehensive and actionable resource for anyone looking to excel in event marketing. Accessible through supporting documents, the playbook invites users to download and leverage its insights for achieving success in event marketing endeavors.

Recent Episodes

generative AI
View episode

Guide to B2B Marketing: Getting Started with Generative AI

Next in the Sunstone Partners B2B Guide to Marketing series, the Generative AI round table, led by Sunstone’s Keka Cobb, covered these key points: – Exploring the potential of generative AI in B2B marketing and its ability to empower data-driven decisions and improve campaigns. – Generative AI models in B2B marketing can enhance personalized […]

SEO Plan Playbook
View episode

Guide to B2B Marketing: SEO Plan Playbook and Toolkit

To maximize your investment in Search Engine Optimization (SEO), Sunstone Partners developed an SEO Plan Playbook and Toolkit that combines both technical and strategic elements. The playbook consists of six categories with steps and action items to help you create an effective search engine optimization plan that maximizes your investment. Supporting documents and tools […]