Guide to B2B Marketing: Event Marketing Plan Playbook and Toolkit

December 21, 2023
MarketScale

 

In this Guide to B2B Marketing, Keka Cobb, the Vice President of Marketing – Demand Generation at Sunstone Partners presents the  Event Marketing Plan Playbook and Toolkit.

The Event Marketing Plan Playbook and Toolkit is a detailed and structured guide designed to assist individuals and teams in developing a robust event marketing strategy. It unfolds in six stages, each providing specific steps and leveraging premium tools and templates for a comprehensive approach.

Overall, the Event Marketing Playbook stands as a valuable resource, offering a step-by-step guide, premium tools, and templates to empower individuals and teams in successfully navigating the complexities of event marketing. It emphasizes practical and modern approaches, making it a comprehensive and actionable resource for anyone looking to excel in event marketing. Accessible through supporting documents, the playbook invites users to download and leverage its insights for achieving success in event marketing endeavors.

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