Gourmet Jerky with Ricky Hirsch: How Jerky Went from Gas Station to Chef’s Table

April 2, 2024
Adam Morrisey


With more and more people watching what they eat, consumers are seeking snack options that align with their dietary preferences and lifestyle choices. Entrepreneurs like Ricky Hirsch, founder of Think Jerky, are redefining traditional industries with innovative approaches and a deep sense of creativity. With a growing demand for healthier, more sustainable snack options, Think Jerky has emerged as a leader in the gourmet jerky market, offering a product that is not only delicious but also crafted with an artistic touch.

What drives an entrepreneur to infuse artistry into their business? How does this blend of creativity and commerce impact the success and identity of a brand like Think Jerky?

In this episode of Tuesdays with Morrisey, host Adam Morrisey sits down with Ricky Hirsch to explore the journey of Think Jerky. From its inception over a decade ago to its current status as a beloved brand, they delve into the challenges and triumphs of building a business that values both taste and aesthetics.

Main points of conversation:

  • The origin story of Think Jerky and its evolution over the years.
  • The role of celebrity chefs in creating unique flavors and the importance of packaging design in brand identity.
  • The balance between entrepreneurship and artistry, and how it has shaped the growth and direction of Think Jerky.

Ricky Hirsch is the Founder and CEO of Think Jerky, a company that has revolutionized the beef jerky industry with its focus on quality ingredients and chef-driven flavors. With a background in finance and a passion for creativity, Ricky has successfully blended his entrepreneurial skills with his artistic vision to create a gourmet jerky brand that stands out in the crowded snack market.

Article written by MarketScale.

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