The Secret Behind Shopping Choices: Unlocking the Mysteries of Consumer Decisions with Author Phil Barden

April 30, 2024
Adam Morrisey


Why do consumers gravitate towards certain products? In an era of overwhelming consumer choices and sophisticated marketing techniques, businesses wishing to make a mark must understand the psychology behind consumers’ purchase decisions. The integration of neuroscience, psychology, and behavioral economics offers powerful tools to understand the subconscious influences on people’s shopping choices.

How do companies leverage psychological insights to influence consumers’ shopping choices and sell their products?

In the latest episode of Tuesdays with Morrisey, host Adam Morrisey explores the world of decision sciences with Phil Barden, author of Decoded: The Science Behind Why We Buy. Barden shares fascinating insights on how hidden psychological processes shape consumer behavior.

The episode delves into:

  • The Impact of Psychological Insights: How understanding subconscious processes can lead to better marketing strategies.
  • Case Studies in Marketing: Real-world applications of behavioral insights that have transformed marketing campaigns.
  • The Future of Consumer Psychology: Trends and emerging technologies in the field of consumer psychology.

Phil Barden, who serves as the Managing Director of Decode Marketing UK, is a leading figure in decision sciences. With a rich background in marketing, including key roles at T-Mobile and Unilever, he brings a wealth of industry experience and academic insight. His book Decoded: The Science Behind Why We Buy provides a masterclass on the factors driving our everyday purchasing decisions.

Article written by MarketScale.

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